Mastering DENTAL SEO

with Jana Grube

TDS Logo 600X600If you are a regular listener of the Show, you know that Gary teaches that a thriving dental practice has created a comprehensive marketing plan to consistently attract quality new patients using internal, external and digital marketing strategies. While each of these 3 components is important, digital marketing is especially exciting today. It’s the shiny new thing in dental marketing! It is not enough to have a great website. In fact the superhighway that is the world wide web is littered with great websites that get little or no traffic. To be successful, you must not only have a great website, but you must also have a strategy to direct visitors to your website. There are many ways to create this traffic, but one of the most important strategies to master is Search Engine Optimization or SEO. This is the science of having your website ranked high in the search engines, especially Google, when a potential patient is looking for a Dentist. SEO is a mystery to many Dentists and we are very excited to have a Special Guest on the Show today who is an SEO authority to take us ‘behind the curtain’ and help us better understand SEO. Our guest today is Jana Grube and she is the Search Marketing Operations Manager at Sesame Communications a leading provider of digital marketing solutions for Dentists today.

Running Time 54:32

Contact Jana Grube:
jgrube@sesamecommunications.com
http://www.sesamecommunications.com
http://www.facebook.com/sesamecommunications

Green Dental Conference:
We are thrilled to announce the first Green Dental Conference sponsored by the Eco-Dentistry Association May 3-4, 2013 in Sundance, Utah. Gary will be one of the featured speakers along with a host of other outstanding speakers.

Visit www.ecodentistry.org for more info.


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Digital Word of Mouth

with Fred Joyal


TDS Logo 600X600Digital Marketing is the new frontier for Dentists. Things like a strong website, mobile website, search engine optimization, social media strategy and online reviews are just a few of the components that make up a successful digital marketing plan. While this new frontier is very exciting, it can also be extremely intimidating for a dentist to master.

Running Time 48:10

Today, we are going to help! We are bringing back Fred Joyal as a special guest to help our listeners master the world of digital marketing. Fred was one of our very first guests on the Thriving Dentist Show and his wisdom on converting patients into lifetime patients has been a listener favorite. Today, Fred is going to share expertise in the world of digital marketing. Welcome Fred!

– Understanding the world of online reviews and why gaining positive online reviews are so important
– A discussion of online reputation management and how the service ReputationMonitor can help. Call 855-225-5390 for a custom demo today.

– Get Fred Joyal’s book “Everything is Marketing” (newly revised) – $10 for print/$20 for audio when you use the coupon code TAKACS


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100% Listener questions show

with Gary Takacs

TDS Logo 600X600Gary answers a ton of listener questions about his past show guests.
1. Gary, in your interview with Dr. Pitts on Dentistry as a Team Sport, he mentioned that you have monthly team meetings and also quarterly team meetings. Can you share the format for these meetings?
2. Dr. Pitts talked about how his office uses two-way radios for intra-office communication. Do you recommend this for all your clients?
3. Dr. Brady talked about how she uses four digital photos with her new patients and I read in your blog that you use 6 photos in your office. Can you define the six photos you use?
4. Dr. Brady talked about how she prints the photos four up to a page and gives them to her patients. Should we be printing our photos?
5. Fred Joyal emphasized the importance of seeing new patients within a day or 2 of their first call. How can we do this when I am scheduled out about 1-2 weeks in advance?
6. Fred talks about the telephone as the most important piece of equipment in the office & I agree. Can you offer telephone tips for the new patient call?
7. Jack Hadley really helped me understand how I might use social media. How much time should I devote to this project to keep it manageable?
8. Gary, can you give me some examples of how you are using social media in your practice?

Running Time 54:40

 

Mastering Social Media Marketing: The New Frontier

with Jack Hadley

TDS Logo 600X600Jack Hadley of MySocialPractice.com joins Gary Takacs to discuss the idea of a three-legged stool of your social media success.

1. The right tools.
2. The right mindset, ideas, strategies and training
3. The right person (sometimes people)

WOMMA – Word of Mouth Marketing Association – Five principles for effective social media marketing in a dental practice.

1. Credible
2. Respectful
3. Social
4. Measurable
5. Repeatable

Practices should not be afraid of being a part of social media. It’s better to be a part of the conversation than avoid it. A vast majority of the social conversation is positive.

Running Time 45:58

Should MySocialPractice take over your social media voice?

Find Jack Hadley at MySocialPractice.com
Facebook.com/MySocialPractice
Connect with Gary at TakacsLearningCenter.com
We appreciate you leaving a review of our show on iTunes!!