Tips to Master Online Marketing

with Richard Train and Rebecca Buscemi

Dental PodcastMarketing is a skill set that has become imperative if you are to have a Thriving practice. Online or digital marketing has become even more important today with the rising use of smart phones and other mobile technology that places access to the internet in everyone’s purse or wallet.


Running Time: 51:47 min

For many people, ‘Google’ is now a verb; when searching for a product or service the first activity is to ‘Google’ it!  In this content-filled interview, Gary discusses online marketing tips with his friends Richard Train and Rebecca Buscemi. In this Show they discuss; how online dental marketing has evolved and what is most effective today, the acronym EFCTT which stands for Energy, Flexibility, Creativity, Time and Tenacity and why this acronym is your key to online marketing success, how to measure your social media and website success, why every Dentist needs to use Google Analytics, and a host of other online marketing tips.

Richard and Rebecca’s Website:

Richard’s email address:

Rebecca’s email address:

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Be Found and Be Remarkable

with Dr. Alan Mead

Dental PodcastRegular listeners to The Thriving Dentist Show know that Gary is passionate about technology. Over the past few years, blogging has evolved from a fringe activity to a mainstream activity thanks to advancing technology.



Running Time: 47:32 min

In this thought provoking interview with his friend, Dr. Alan Mead, Gary and Alan discuss the benefits of blogging as part of your marketing activities. They discuss why your blog may be even more important than your website, why a self-hosted blog will drive traffic to your blog, Alan’s favorite book written by Seth Godin, the most popular blog topics, the most effective writing style for your blog, why Google and other search engines love blogs, how to use social media to promote your blog and tips from Alan’s popular course titled; ‘Be Found and Be Remarkable’.

Alan’s email address:

Alan’s Podcast:

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A Dental Warrior’s View on a Thriving Practice

with Dr. Mike Barr

Dental PodcastIn this Thriving Dentist Show, Gary interviews his friend Dr. Mike Barr also known as ‘The Dental Warrior’. As a practicing Dentist for over 25 years, Mike has developed a successful practice in a very competitive area of South Florida. Mike has also been a very early adopter and participant in Dental Forums starting in 1992 with a crude bulletin board for Dentists on Compuserve!

Running Time: 62:15 min

In this practical interview Gary and Mike discuss Mike’s views on PPO’s and why he has chosen to develop a Fee For Service practice, how he has created a successful Fee For Service Practice in a competitive area, Mike’s website marketing tips, online dental forums and how they have changed the profession of dentistry for the better and Mike’s views on the ADA (hint: you won’t want to miss his views on the ADA!). This is an inspiring interview from a real-world Dentist who is passionate about dentistry!

Mike’s website:

Mike’s email address:

Mike’s blog post on confidence:

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Brilliant Social Media Marketing Tips

with Hayley Irons

Dental PodcastSocial media marketing presents many opportunities for dental practices.





Running Time: 50:08 min

We all know that word of mouth is the most effective form of marketing and social media allows you to leverage the technology available today to convert your patients to raving fans who can’t wait to tell others about you via social media channels. Hayley Irons is a real-world authority on social media marketing and in this interview, Hayley and Gary present some compelling reasons why social media needs to be part of your digital marketing activities. They also discuss the advantages of social media over traditional media, the role of your website in combination with your social media channels, and some great tips on how to ‘do’ social media in a manner that is effective with a modest time investment.

Hayley’s website:   

Hayley’s email address:

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4 Ways Video Blogs Will Help You Create a Thriving Practice

with Anastasia Turchetta RDH

Dental PodcastAnastasia Turchetta RDH is a practicing hygienist and the created of the very poplar video blog titled, ‘Anastasia’s Hump Day Happenings’ that comes out every Wednesday on Youtube.




Running Time: 46:07 min

In this video blog Anastasia provides consumers with information to help them achieve great oral health. As a very experienced video blogger, Anastasia was the perfect guest to discuss the power of video blogging to build your practice. In this interview, Anastasia and Gary share timely data demonstrating the power of video. They discuss 4 specific ways video blogs will help you build your practice and 7 ways to do video blogs for your practice. This interview will provide you with all the information you need to start using videos as part of your digital marketing strategy.

Anastasia;s email address:

Anastasia’s Hump Day Happenings:

Anastasia on Facebook:

Twitter:   @AnastasiaRDH

Cell: 252-202-9319

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Content Marketing for the Thriving Dentist

with Erik Deckers

Dental PodcastAs the author of three books, Erik Deckers is a real-world authority on the subject of content marketing.





Running Time: 49:57 min

In this interview Erik and Gary discuss how content marketing can benefit a dental practice and how a blog is an important element of your digital marketing plan. Erik also shares his wisdom on the subject of local Search Engine Optimization (SEO) and why SEO is such a critical skill to master. The interview concludes with Erik sharing some great tips on how to turbo charge your social media efforts. You may have heard it said that, ‘Content is King’ and after this interview you’ll understand precisely why this is so true!

Three books written by Erik Deckers:

  1. Branding Yourself: How to use Social Media to Invent or Reinvent Yourself
  2. NoBS Social Media: The All-Business, No Hype Guide to Social Media Marketing
  3. The Owned Media Doctrine

Erik’s website:

Erik’s email address:

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How to Attract More Patients with Social Media & Online Marketing

with Livvie Matthews

Dental Podcast

In this engaging interview with Livvie Matthews, Gary and Livvie discuss how to use the power of social media and online marketing to attract more patients. Livvie has over 30 years of experience as a client attraction coach and consultant.


Running Time: 48:09 min

In this interview Livvie discusses how social media has brought about a different marketing mindset, why Facebook and Twitter are the most popular social media sites today and how to harness the power of Smart Marketing. Livvie also explains the biggest mistake that Dentists make on Facebook and she provides some interesting information about recent changes in Facebook and the opportunity that these changes present.

Livvie’s contact info:


Email: Livvie@SimpleSocialMedia.TV

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Advanced Social Media Strategies

with Rita Zamora

Dental Podcast

Recently we had Rita Zamora as a guest on the podcast and the show has experienced a large number of downloads. In his first interview with Rita, Gary invited listeners to email questions to him and he would invite Rita back on the Show to answer your questions and address more advanced social media strategies. Today we are excited to have Rita back on the Show to answer your questions.

Running Time 53:16

To listen to Rita’s previous episode, CLICK HERE

Contact information for Rita:


Email Gary your social media questions –

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Patient Attraction through Internet Domination

with Mark Oborn

TDS Logo 600X600The most effective dental marketing is an integrated marketing plan where everything is coordinated to work most effectively. You know that Gary is a huge advocate of digital marketing and that he uses digital marketing as a very effective part of his marketing plan at LifeSmiles Dental Care.


Running Time 45:31

In this episode we have a special guest on the Thriving Dentist Show who is an expert in digital and online marketing. Mark Oborn has been involved with the dental profession for over 25 years and he is a master at teaching Dentists how to attract patients through internet domination. Mark knows how to coordinate the many elements of an online marketing campaign to work effectively and to attract precisely the type of patients that you desire. This Show will be so filled with content that you will want to listen to it at least a couple of times.

Find Mark at

Email Gary your social media questions –

Green Dental Conference:

We are thrilled to announce the first Green Dental Conference sponsored by the Eco-Dentistry Association May 3-4, 2013 in Sundance, Utah. Gary will be one of the featured speakers along with a host of other outstanding speakers.

Visit for more info.

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How to Use Social Media to Build Your Practice

with Rita Zamora

TDS Logo 600X600If you have been a regular listener of the Thriving Dentist Show you know that Gary is quite passionate about social media. It is likely that you already follow Gary on Facebook or twitter and if you don’t already do so let me encourage you to connect with Gary on these social media channels. Social media is a great way to connect with your existing patients and potential patients in your community and social media should be a strong element of your digital marketing activities.

Running Time 37:23

We have invited Rita Zamora as a guest on this episode of the Thriving Dentist Show. Rita is a friend of Gary’s and a social media marketing authority for dental professionals. She has over 18 years of marketing experience working in the dental profession and Rita and her team specialize in training their clients for independence so they can manage their social media activity themselves. You will be very interested in Rita’s perspective on how you can use social media to build your practice.

Contact Rita:

Email Gary your social media questions –

Green Dental Conference:

We are thrilled to announce the first Green Dental Conference sponsored by the Eco-Dentistry Association May 3-4, 2013 in Sundance, Utah. Gary will be one of the featured speakers along with a host of other outstanding speakers.

Visit for more info.

We appreciate your review on iTunes!