Episode 29

How to Achieve Optimal Perception with Janice Hurley Trailor

Host: Gary Takacs | Published Date: June 27, 2012 | Listening Time:

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TDS Logo 600X600A number of years ago the Canon Photography company developed an award-winning advertising campaign with the slogan, ‘Image is Everything’.  You might remember that Andre Agassi, the tennis champion, was the spokesperson for this advertising campaign. They were absolutely right, image is everything! How you see yourself and how others see you is critical to your practice success, yet it can be difficult to see yourself as others perceive you. The topic of Image is one subject that Gary has particular interest and he has invited his friend, Janice Hurley-Trailor as our special guest today. Janice is known as the Image Expert and has over 25 years of experience helping dramatically improve the results of professional practices by enhancing the Image they present.

Running Time 35:26

The clothes we wear are part of our image, but Image is so much more than the clothes we wear. Image also includes body language, tone of voice, pace of speaking, volume, and many other factors that send immediate messages to your patients and your team members. These messages can have a radical impact on how patients receive your information and how they respond to your recommendations. I am really excited about our interview today and how this information can help you achieve optimal perception!

Find Janice at http://www.janicehurleytrailor.com/


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Gary Takacs

Gary Takacs Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe.

As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.

More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!
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