Social Media Marketing Wisdom with Jack Hadley

with Jack Hadley

Social Media Marketing is a very effective way of attracting more quality new patients to your practice.

In this Thriving Dentist Show Gary interviews his friend Jack Hadley to discuss how to effectively use Social Media as part of your comprehensive marketing plan.

Running time: 63:57

In this Show Gary and Jack discuss;

  • The proper mindset behind effective social media marketing,
  • why this mindset must be in place first to make your social media marketing activities most effective,
  • how Jack uses what he teaches at BYU in the MBA program teaching how large brands such as Nike and BMW use social media and how these concepts apply to your dental practice,
  • why social media marketing should be considered a long term marketing play,
  • the six principles of effective dental social media marketing and how to use these principles as your social media marketing foundation,
  • the principle of Transference and why this is so important
  • and the concept of Social Proof and why effective social media marketing provides profound Social Proof for your dental practice.

In the interview Gary and Jack also discuss Jack’s new book titled; Your Social Practice: How Social Media Marketing Transforms and Grows Dental Practices. SPOILER ALERT: Listen to this Show and discover how you can get a free copy of Jack’s new book! You will enjoy Jack’s wisdom and passion for social media marketing.
Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com
http://www.utahvalleydentallab.com

Jack’s Website:
http://www.mysocialpractice.com

Link to receive a FREE copy (including free shipping!) of Jack’s new book:
http://bit.ly/jackhadley

Link to Jack’s Instagram page:
https://www.instagram.com/jackhadley/

Can Artificial Intelligence Put More Patients in Your Chair?

with Amol Nirgudkar

If you are a regular listener to the Thriving Dentist Show you know that Gary is a full-fledged Geek!

He loves technology and how you can use technology in your practice to enhance the patient experience and improve your practice.

Gary invited his friend Amol Nirgudkar as a guest in this Show to discuss applications of Artificial Intelligence (AI) for the dental profession.

Running time: 68:48

In this interview, Gary and Amol discuss;

  • How Amol transitioned from his role as a CPA to a dental entrepreneur to solve a very specific problem he noticed among his clients,
  • a practical definition of Artificial Intelligence and how it is improving our lives,
  • the history of Artificial Intelligence and where it is going,
  • how Siri and Alexa have become commonplace,
  • natural language processing and what this has to do with dentistry,
  • how Artificial Intelligence can be used to dramatically improve your results at converting callers to appointments,
  • a fun side discussion about longevity and Peter Diamandis and how technology will help us live long, healthy lives,
  • the concept of human-assisted Artificial Intelligence and why this adaptation is so effective
  • and throughout this lively interview Gary and Amol provide specific examples of how Artificial Intelligence and other state-of-the-art technology will continue to impact the profession of dentistry.

Whether you will admit to being a Geek or not, you will enjoy and benefit from this interview!

Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com and http://www.utahvalleydentallab.com

Amol’s website:
http://www.patientprism.com

Link to receive a Free Guide titled; ‘Winning New Patients on the Phone’:
https://www.patientprism.com/dental-practice-guide-to-winning-new-patients-on-the-phone-awareness-lp

How the Metaphor of the ‘Last Pistachio’ can Radically Improve the Patient Experience in Your Dental Practice’

with Fred Joyal

This is a fun and insightful interview with Gary’s long time friend, Fred Joyal.

Running time: 57:02

In this interview Gary and Fred discuss; What Fred has learned from spending over $500 Million in advertising to encourage patients to go to the Dentist, Some great tips from Fred’s two books; Everything is Marketing and Becoming Remarkable, the concept of book club and how this is a great team building exercise, why expressing appreciation to your team members is so very powerful, how everything you do either increases or decreases case acceptance, the story of Fred participating in Richard Branson’s upcoming ‘Strive Challenge’ and throughout the interview Fred shares the amazing metaphor of ‘The Last Pistachio’ and how this concept can radically improve the patient experience in your practice! You will totally LOVE this conversation between Fred and Gary!

Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com

http://www.utahvalleydentallab.com

Link to Fred’s books:
http://www.goaskfred.net/Store/Buybook?promo=Enter%20promo%20code
Enter: TAKACS (all caps) in the promo code to get a Special Price on Fred’s Books at $10 each!

Contact information to book Fred as a speaker:
Call Kim Fuller at 310-215-6406

Future-Proof your Practice by Adding Medically Necessary Dentistry to Your Treatment Mix

with Patrick Kircher

There are many patients who suffer from a variety of medical issues that originate from improper and unbalanced forces in the mouth. In this Thriving Dentist Show Gary interviews his friend Patrick Kircher on the topic of Medically Necessary Dentistry and how these serves can be successfully added to your practice.

Running time: 55:49

In this interview, Gary and Patrick discuss; the topic of medically necessary dentistry and what these treatment services include, how these issues often go undiagnosed by physicians and other medical specialists, why issues such as chronic headaches and migraines, TMD, Vertigo and recurring head and neck pain often originate from improper and unbalanced forces in the mouth, how incorporating medically necessary dentistry can be one important way to future-proof your practice, and what’s new and exciting with Trudenta 2.0 including new ownership, new affiliate partners and a broader treatment scope incorporating a full range of medically necessary dentistry. There is much useful information in this interview and you will enjoy Patrick’s focus on helping patients!

Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com

http://www.utahvalleydentallab.com

Patrick’s website:
http://www.trudenta.com

Link to the digital course ‘Busting Loose from Insurance Dependence’: http://ThrivingDentist.com/free

Note: Registration for Course closes on June 29 (Midnight Pacific Time)

One Dentist’s Story of Adversity and How he Overcame these Challenges

with Dr. Brian Toorani

The truth is that we are all likely to face many challenges in our lives. Dr. Brian Toorani is a long-time friend of Gary’s and he has experienced many challenges in his personal and professional life.

Running time: 60:08

Gary invited Brian to be a Guest on the Thriving Dentist Show to share his experiences with the hope that it will help others. In this important interview Gary and Brian discuss; a candid discussion of the challenges that Brian has experienced, how Brian found himself deeply in debt in Southern California in the middle the brutal economic downturn of 2008 and 2009, the experience of practicing dentistry with a 92% overhead, how Brian made radical changes to get his practice overhead around 60%, why bigger wasn’t better for Brian, the toughest decision that Brian had to make as a practice owner and why it still haunts him today, Brian’s experience with Clinical Depression and the fact that Depression is not uncommon in the dental profession, Brian’s recent physical challenges of a severely broken right wrist (Brian is right handed), the role of Emotional Intelligence on overcoming challenges and the interview concludes with a fun discussion of Brian’s Guided Implant Surgery Courses and how he has ben able to Triumph over adversity. Special thanks to Brian for having the courage to discuss such sensitive subjects in the hopes of helping others!

Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com

http://www.utahvalleydentallab.com

Brian’s Practice Website:
http://www.dentaloasisofOC.com

How to Create a State-of-the-Art Prevention Program in Your Practice

with Trisha O'Hehir RDH

 

Prevention is a topic that we can all support. In this interview, Gary invited his friend Trisha O’Hehir RDH on the Thriving Dentist Show to discuss state-of-the-art prevention in the dental office today.

  Running time: 64:12

In this enlightening interview, Gary and Trisha discuss; a great definition of prevention in dentistry, why teaching prevention is such a powerful practice builder, the science behind xylitol, why xylitol is the biggest game changer in dental hygiene in the past 50 years, the concept of quorum sensing and multi-species biofilm, chewing gum and other xylitol products available today, how xylitol can help with xerostomia and why dry mouth is becoming more common with patients today, issues related to mouth breathing and why nose breathing is the healthy format (including 18% greater oxygen flow compared to mouth breathing), tips for how to incorporate prevention in your practice, a very simple tip (the toothpaste secret) to make brushing much more effective for your patients, why prevention supports the restorative side of your practice, ‘Dental Defense System’ for Spry, issues related to excess sugar consumption, how health coaching could be incorporated into a dental practice and the cool things Trisha is doing with her O’hehir University. You will absolutely LOVE the sheer amount of cool information in this Show!

Link for Smiles at Sea:
http://www.SmilesAtSea.com

Links for ‘Ask David’ segment:
http://www.davidhornbrook.com

http://www.utahvalleydentallab.com

Website for Trisha’s O’hehir University:
http://www.ohu-edu.com

Website for Spry (Dental division of Xlear):
http://www.xlear.com

Link for ‘The Toothpaste Secret’ (you will LOVE this!)
http://www.onlineoralhealth.com/the-toothpaste-secret/

Four Perspectives on the Future of Private Practice Dentistry

with Debra Englehardt-Nash, Dr. Ross Nash and Dr. Roy Shelburne

Gary had an opportunity to interview three of his dear friends as a live interview on the Smiles at Sea Alaska Cruise. This is a fun and enlightening interview with Debra Nash, Dr. Ross Nash and Dr. Roy Shelburne.

  Running time: 56:48

The collective experience of this group (151 years!) is amazing and there are SO many great tips shared in this interview. In this Thriving Dentist Show, Gary, Debra, Ross and Roy discuss; Each person’s perspective on the future of Private Practice Dentistry, how to overcome setbacks in practice and in life, responsibility, the importance of investing in yourself and your practice, why the growth of corporate dentistry is good for private practice, the chairside attributes of being affable and humble, why the ‘middle market’ in dentistry is a dangerous place to be, practical tips to strengthen your practice TODAY, why taking more time with your new patients is a key to greater success, the power of Passion in your practice, Gratitude as a practice-builder, and we finish the interview with a conversation round of sharing meaningful information with our listeners. You are in for a real treat listening to the wisdom, passion and insights shared in this interview!

Links from ‘Top Clinical Tips’ with Dr. Lee Ann Brady:

Lee’s website:
http://www.leeannbrady.com

Restorative Nation website:
http://www.restorativenation.com

Links for Retraction Paste
https://restorativenation.com/top-eight/

Link to Smiles at Sea:
http://www.SmilesAtSea.com

Link to The Nash Institute:
http://www.thenashinstitute.com

A System to Successfully Reactivate Past Due Hygiene Patients

with Cory Pinegar

Every dental practice has the experience of patients that are overdue for their hygiene appointment. This is one of the most pressing practice management problems that Dentists face today.

Running time: 58:51

To present some practical solutions to this challenge, Gary invited his friend Cory Pinegar to discuss a great system to reactivate past due hygiene patients. Gary and Cory discuss; the true economic value of overdue hygiene patients, the staggering statistics of overdue hygiene patients in practices throughout the country, excellent verbal skills to use to successfully reactivate past due hygiene patients, the best time of the day to contact these patients, why effective communication is more than just the words you use, studies on the most effective method of reaching past due hygiene patients and throughout the interview Cory presents a proven system for reactivating past due hygiene patients.

Links from ‘Top Clinical Tips’ with Dr. Lee Ann Brady:

Lee’s website:
http://www.leeannbrady.com

Restorative Nation website:
http://www.restorativenation.com

Links for Cervitec Plus:

https://leeannbrady.com/dental-materials/perfect-ginigival-tissue-for-the-seat-appointment

https://leeannbrady.com/restorative-dentistry/decreasing-caries-risk

https://restorativenation.com/chlorhexidine-varnish/

Website for Cory Pinegar:
http://www.getcallforce.com

Information about Gary’s digital Course ‘Busting Loose from Insurance Dependence’ http://ThrivingDentist.com/free

Communication and Image Master Class; How to Help Your Patients Feel Good About Themselves in our Presence

with Janice Hurley

Image and Communication are so very important in a Thriving practice. Gary invited his friend Janice Hurley as a Guest on this Thriving Dentist Show to provide a communication and image Master Class with the focus on how to help your patients feel good about themselves in our presence. When your patients feel good about themselves in your presence all kinds of great things happen!

Running time: 60:39

In this Show Gary and Janice discuss; Neuro-Linguistic Programming (NLP) and the concept of mirroring and matching, how to be mindful of your voice tone and grammar, adapting communication styles to patients of difference generations, the ‘belly-button’ rule and why this is so important, the elements of charisma, how give genuine compliments to your patients and throughout the interview Janice shares amazing tips on on how to provide an experience that leaves your patients feeling delighted! Janice is known as ‘Dentistry’s Image Expert’ for very good reason and you will be thrilled with the information you learn in this episode!

Links from ‘Top Clinical Tips’ with Dr. Lee Ann Brady:

Lee’s website:
http://www.leeannbrady.com

Restorative Nation website:
http://www.restorativenation.com

Links for Perio Probes:
https://restorativenation.com/power-perio-diagnosis-treatment-planning/

Janice’s website:
http://www.janicehurley.com

Information about Gary’s digital Course ‘Busting Loose from Insurance Dependence’ http://ThrivingDentist.com/free

How to Successfully Get Started with Dental Implants in Your Practice

with Dr. Philip Gordon

In a recent study it was reported that 76% of Adults over age 35 were missing at least one tooth (independent of 3rd molars) and 22% of Adults of age 60 were completely edentulous. Dental Implants represent a great way to help these patients restore their dental health. Yet, the process of getting started placing and restoring implants can seem daunting.

Running time: 55:21

In this interview, Gary invited his friend Dr. Philip Gordon as a Guest to discuss how to successfully get started with dental implants. In this Show, Gary and Philip discuss; Philip’s back story and how he became passionate about dental implants, a summary of Philip’s 10 year journey regarding dental implants and how listeners can shorten their learning curve, what Philip would do differently knowing what he knows now, 3 great tips for Dentists just getting started with placing and restoring implants, why Philip started his website to support Dentist and how this resource will serve any Dentist interested in dental implants. You will enjoy Philip’s knowledge and passion for all things related to dental implants and his genuine spirit of helping colleagues!

Links from ‘Top Clinical Tips’ with Dr. Lee Ann Brady:

Lee’s website:
http://www.leeannbrady.com

Restorative Nation website:
http://www.restorativenation.com

Link on Zirconia:
https://restorativenation.com/e-max-versus-zirconia/

Philip’s website:
http://www.dentalimplantpractices.com

Link to Philip’s Facebook Mentorship Group:
https://www.facebook.com/groups/1006409722801037/

Information about Gary’s digital Course ‘Busting Loose from Insurance Dependence’ http://ThrivingDentist.com/free