Marketing is such an important aspect of developing a thriving dental practice today! There is a marketing revolution going on in dentistry today and it’s very important to keep up with the tools and resources that allow you to attract your ideal new patients.
Running time: 58:03
Market Intelligence is one of those tools. To help you understand how to use Market Intelligence in your practice, Gary invited his friend Forrest Wiederman to be a guest on the Thriving Dentist Show. Forrest is one of the brightest young marketing minds in dentistry today! In this Show, Gary and Forrest discuss; What it means to ‘win the marketing war before you fight the first battle’, understanding marketing demographics, why your demographics need to be as close as possible to real time, importance of defining your ideal new patient avatar, how demographic data can be successfully applied to the creative side, how to use language and tone that is consistent with your brand, tracking and measuring marketing performance and return on investment, how to create quality branding, why price based marketing is a race to the bottom and throughout the interview Forrest shares critical marketing mistakes to avoid.
Link to the Academy of Dental CPA’s
Forrest’s email address:
Link to the article: ’15 Critical Marketing Mistakes to Avoid’