Marketing is such an important aspect of developing a thriving dental practice today! There is a marketing revolution going on in dentistry today and it’s very important to keep up with the tools and resources that allow you to attract your ideal new patients.
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Running time: 58:03
Market Intelligence is one of those tools. To help you understand how to use Market Intelligence in your practice, Gary invited his friend Forrest Wiederman to be a guest on the Thriving Dentist Show. Forrest is one of the brightest young marketing minds in dentistry today! In this Show, Gary and Forrest discuss; What it means to ‘win the marketing war before you fight the first battle’, understanding marketing demographics, why your demographics need to be as close as possible to real time, importance of defining your ideal new patient avatar, how demographic data can be successfully applied to the creative side, how to use language and tone that is consistent with your brand, tracking and measuring marketing performance and return on investment, how to create quality branding, why price based marketing is a race to the bottom and throughout the interview Forrest shares critical marketing mistakes to avoid.
Link to the Academy of Dental CPA’s
http://www.adcpa.org
EOS Website:
http://www.eoscorporate.com
Forrest’s email address:
forrest.wiederman@eoscorporate.com
Link to the article: ’15 Critical Marketing Mistakes to Avoid’
http://www.eoscorporate.com/articles/fifteenmistakestoavoid
Gary Takacs
Gary became a successful practice owner by purchasing a fixer-upper practice and developing it into a world-class dental practice. He is passionate about sharing his hard-earned insights and experiences with dental practices across the globe. As a dental practice coach, Gary provides guidance for dental professionals on how to create a healthier practice style that lets them deliver excellent patient care while reducing depending on insurance.
More importantly, Gary’s insights are not just based on theory – as a co-owner of a dental practice, he has first-hand experience in making this transformation from a high-volume and low-fee insurance model to a fee-for-service approach that is more sustainable and promotes a patient-centric and financially healthy dental practice, and he is dedicated to sharing this knowledge with other dental practitioners via the popular Thriving Dentist Show!