Everything you Need to Know About Branding

with Grace Rizza - Episode 306

Creating a positive brand is a very important part of your marketing success. Branding in the dental profession is about creating an image and recognition for your practice.

Running Time: 53:56 minutes

In this Thriving Dentist Show Gary invited his friend Grace Rizza to discuss all things related to developing a positive brand for your practice. Through her innovative work, Grace has come to be recognized as THE marketing authority in the dental profession. In this Show Gary and Grace discuss; a great definition of ‘branding’, the concept of branding as the cornerstone of your marketing reputation, why successful branding is so much more than just creating a logo, how marketing has evolved into a noble activity, the concept of embracing marketing as a responsibility, the psychology of color in your marketing and how certain colors evoke specific emotions and throughout the interview Grace shares great case studies of successful branding and how it enhances marketing results.

Grace’s website:
http://www.identitydental.com

Link to join Grace’s Facebook Group (The Dental Marketing Forum by Grace Rizza):
https://www.facebook.com/groups/681653952009257/

The Specific Reasons Why Dentists Retire 5 years Later Than the Average American

with Reese Harper - Episode 305

The American Dental Association recently released a study on the financial success of Dentists. Among other findings, this study concluded that the average retirement age for a dentist is 67, which seems reasonable until you compare it with the retirement age of the average American, which according to Gallup is 62. This seems especially perplexing given that the typical Dentist’s income is much higher than the average American.

Running Time: 69:59 minutes

In this Thriving Dentist Show, Gary interviewed his friend Reese Harper on how Dentists can achieve Financial Independence. In this Show, Gary and Reese discuss; How behavior and personality traits play a big role in how Dentists make decisions about money, an in-depth discussion about the 9 specific financial archetypes and the relationship between personality traits and financial behavior, how to avoid the common mistakes that each of the personality types tend to make, how to determine an appropriate savings rate, how to fund your children’s education and how to develop the specific habits that will allow you to achieve financial independence. The goal of this interview is to help you practice dentistry because you want to, not because you have to!

Reese’ website:
http://www.dentistadvisors.com

Reese’ Podcast:
The Dentist Money Show
http://dentistadvisors.com/series/dentistmoney/

Reese Phone Number
833-DDS Plan (833-337-7526)

Proven Tips to to Achieve a High Performance Front Desk

with Missy Fryer and Mary Beth Bajornas - Episode 304

The business department (front desk) of your dental practice is an extremely important part of your success. The performance of your front desk team can quite literally make or break your practice.

Running Time: 60:20 minutes

In this Thriving Dentist Show interview, Gary invited his friends Missy Fryer and Mary Beth Bajornas to share proven tips to achieve a high performance front desk. Missy and Mary Beth have a massive amount of practical experience and they share their best tips in this interview. In this Show, Gary, Missy and Mary Beth discuss; The 3 most common challenges for front desk team members and how to overcome them, the importance of follow-up systems at the front desk, how to document every patient communication s that any team member can effectively follow up with patients, how to build value with your patients, a new patient ‘reservation’ system that will completely eliminate new patient cancellations and the interview concludes with a discussion of the Dental Office Survival Guide: 2018 Front Desk Edition that Missy and Mary Beth created to help dental offices Thrive. This is a Thriving Dentist Show you will want to share with your entire Team!

Missy and Mary Beth’s website:
http://www.buckeyedentalproductions.com

To SAVE $200 on the Dental Office Survival Guide: 2018 Front Desk Edition type Thrive in the Coupon Code:
https://buckeyedentalproductions.com/shop?olsPage=cart

Empowering Office Managers with Practical Tools and Resources

with Kiera Dent - Episode 303

Office Managers are very important in a Thriving Practice! In this Thriving Dentist Show, Gary invited his friend Kiera Dent to talk about all things related to Dental Office Manager Success.

Running Time: 51:06 minutes

In this inspiring interview Gary and Kiera discuss; Why it is important for office managers to have a community of colleagues where they can connect with other brilliant office managers, the most common problems that office managers face on a daily basis, how Kiera (as an office manager) grew a practice from 500K to 2.4M in 9 months, insurance tips to help you better serve your patients, why pre-determinations (Kiera calls them pre-denials!) are a trick by the insurance company to reduce the incident of treatment for patients, positive expectations for your office manager, how your office manager can help you reduce practice overhead, leadership tips for office managers and how Dentists can best support their office managers. You will love Kiera’s knowledge, experience and passion!

Kiera’s website:
http://www.kierasdentalconsulting.com

Access to: ‘Be the Best Office Manager’ Webinar on Wednesday, December 7, 2017
http://www.kierasdentalconsulting.com/webinar

Kiera’s website for Dental Placement Pros:
http://www.dentalplacementpros.com

The Joys and Challenges of Multiple Practice Ownership

with Dr. Mark Costes - Episode 302

Owning multiple practices is a trend that some Dentists are choosing as their career path. In this Thriving Dentist Show interview, Gary invited his friend Dr. Mark Costes to discuss the joys and challenges of multiple practice ownership.

Running Time: 53:09 minutes

Mark currently owns 10 practices and he has a wealth of experience that he is willing to share with others. In this interview Gary and Mark discuss; Mark’s very personal story that inspired him to become a Dentist, his entrepreneurial journey that started in College when Mark owned a catering truck, the 3 years and 21 application attempts that it took Mark to earn an acceptance into dental school, Mark’s path to multiple practice ownership, the naming challenge for multiple practices (one brand name vs individual practice names), the true joys and benefits of owning multiple practices and the most significant challenges of multiple practice ownership. The interview concludes with Mark and Gary discussing the upcoming 2018 Voices of Dentistry Conference and why this is a ‘Must-Attend’ event for Dental Professionals!

Mark’s Practice Group website:
FlagshipDentalGroup.com

Mark’s Coaching website:
TrueDentalSuccess.com

Mark’s Dental Success Institute FaceBook Group: facebook.com/groups/TheDentalpreneurPodcast/

Voices of Dentistry Conference Website:
VoicesOfDentistry.com
Use Coupon Code VOD100 to save $100 on your Conference Registration fee

How to Successfully Incorporate Treating Sleep Apnea in Your Practice

with Steve Wick - Episode 301

Treating sleep disorders is the #1 clinical area of interest in dentistry today. It is estimated that 80 Million Americans suffer from Obstructive Sleep Apnea (OSA). To help you successfully incorporate dental sleep medicine in your practice Gary invited his friend Steve Wick as a guest on the Thriving Dentist Show.

Running Time: 54:10 minutes

In this information-packed interview Gary and Steve discuss; the very personal story that motivated Steve to write his book Kicking the Bear Out of the Bedroom; Snoring and Sleep Apnea, the Not So Silent Killers, why Dentists with the proper training are well suited to successfully treat OSA, facts about the incident of sleep apnea and snoring in the general population, date from a study that reported that loud snoring can reduce life expectancy by 10 years, the health risks associated with OSA, the societal cost of untreated OSA in the US at $150 Billion per year, the challenges of compliance with CPAP as a treatment option, specific tips to get started with incorporating dental sleep medicine in your practice, 4 simple questions to ask your patients to identify existing patients in your practice suffering from OSA. This information can make a massive difference in your practice and it’s possible that this information can help you save lives!

As a special perk for our listeners, Steve is providing Module #1 of his digital course on Dental Sleep Medicine.

Copy of the ADA Proposed Policy Statement on the role of Dentists in the treatment of sleep-related breathing disorders

Link to Steve’s book on Amazon

Compare Your Practice to 2,000 Practices in 4 Specific Key Performance Indicators (KPI’s)

with Weston Lunsford - Episode 300

It is absolutely critical to measure performance in your dental practice. However, your practice management software only tells you ‘what happened’ as opposed to ‘what’s happening’.

Running Time: 64:42 minutes

To help you better understand what is happening in your dental practice, Gary invited his friend Weston Lunsford on the Thriving Dentist Show to discuss 4 specific metrics that will propel your practice to new levels of performance! In this Show, Gary and Weston discuss the concept of ‘things that are measured, improve’ and then focus on 4 very specific metrics that you MUST measure to achieve your full potential. These 4 metrics are:

Hygiene Patient Reappointment %

Dentist Production per Patient

Treatment Acceptance %

Unscheduled Active Patients

Weston then provides you with benchmark information from 2,000 practices showing you the average, top 10% and bottom 10% of each metric in this 2,000 practice database. This benchmark information allows you to see how your practice performs compared to these 2,000 practices! You will LOVE Weston’s passion for measuring KPI’s and his equal passion for helping Dentists better serve their patients.

Weston’s website:
dentalintel.com

To receive a Free ($1,000 value) Practice Snapshot showing you precisely how your practice is performing with information unavailable from your practice management software:
dentalintel.com/takacs

Thriving Dentist Show podcasts on how to improve your case acceptance:

‘Guiding More Patients to Want Ideal Care’ with Dr. Lee Ann Brady – Click here

‘Mastering the Emotions of Case Acceptance’ with Dr. Bob Frazer – Click here

‘Pathways to Creating Positive Change in Your Practice’ with Mary Osborne – Click here

‘The Question to ask Every Patient at each Consultation to Increase Opportunities’ with Ashley Latter – Click here

‘Amplify Your Practice by Mastering Case Presentation’ with Dr. Mark Montgomery & Dee Dee Reid – Click here

‘Unleashing the Power of DISC Personality Styles in Your Practice’ with Chris Locurto – Click here

Tips from Disney on Building a Practice where Patients Respond, Return & Refer

with Travis Frederickson

Regular listeners to the Thriving Dentist Show will remember when Gary had Travis Frederickson as a guest to discuss his book: The Patient Experience: 4 Lessons From Disney to Dentistry. As a result of that interview and the massive interest from our listeners, Gary & Travis just completed a two-day course at Disneyland titled; ‘Disney to Dentistry’.

Running Time: 59:01 minutes

This interview is a summary of the experiences Gary & Travis had teaching this course to Dentists & Team Members throughout the US & Canada. In this interview Gary & Travis discuss; The 3 ‘R’s that are the core of the Disney Experience; Respond, Return & Refer, why good enough is NOT good enough anymore, the culture of Disney and how that applies to dentistry, why ‘Excellence’ must be your standard, Disney ‘guestology’ tips that can be applied to dentistry and how to create a positive emotional experience for your patients. In the interview, Gary & Travis announce that due to the interest of our listeners they will be doing two Disney to Dentistry courses in 2018; March 2-3 in Orlando, FL and September 28-29 in Anaheim, CA. Consider this an invitation to come join us!

Link to the previous interview with Travis:
‘Lessons from Disney on Creating an Amazing Patient Experience’

Travis’ website:
C4PracticeServices.com

Travis’ email address:
Travis@C4PracticeServices.com

Link to the 2018 ‘Disney to Dentistry’ courses

If you would like more information about the 2018 ‘Disney to Dentistry’ courses please send an email to gary@takacslearningcenter.com and enter Disney in your email subject line

The Model of a Single Location Group Practice that Produces $10M+ per year Driven by a Noble Cause

with Dr. Craig Spodak

There are many different models of success in dentistry. In this Thriving Dentist Show Gary interviews his friend Dr. Craig Spodak from Delray Beach, FL about his practice model. Craig’s model is a single location group practice that produces over $10M per year driven by a Noble Cause.

Running Time: 58:03 minutes

In this Show Gary and Craig discuss; Craig’s experience as a 3rd generation Dentist, his vision of an ideal building which is LEED (Leadership in Energy Environmental Design) Gold Certified, the importance of creating a ‘Noble Cause’, Craig’s 14 Core Values in his practice, the power of intention, importance of learning from mistakes, Craig’s model of a single location vs. building a group of multiple locations, how Craig discovered that the was paying excessively high fees in his pension plan, the influence of Tony Robbins on Craig’s life and throughout the interview Gary and Craig discuss the meaning of ‘Geek Sheik’. You will love Craig’s powerful vision and his passion for our amazing profession!

Craig’s website:
spodakdental.com

Connect with Craig on Facebook

Connect with Craig on Instagram

To receive a Free copy of the book Unshakeable by Tony Robbins:
thrivingdentist.com/tony

Target Marketing Techniques for Facebook and Instagram Marketing

with Bud Torcom

Social Media Marketing is one of the best ways to attract quality new patients to your practice. Gary invited his friend Bud Torcom on the Thriving Dentist Show to share the most effective target marketing techniques on Facebook and Instagram.

Running Time: 63:38 minutes

In this Show Gary and Bud discuss; Bud’s experience on the Facebook Small Business Advisory Council, the concept of micro marketing, why you need to know your marketing ‘persona’, how to use marketing funnels on Facebook and Instagram, how to use ‘pixels’ on Facebook and why these are so important, the best CRM platforms for Dentists, how to set up your CRM as a lead follow up playbook, a powerful discussion of your ‘Relevance Score’ and how to determine an appropriate social media marketing budget. Facebook and Instagram marketing strategies are very effective and this podcast interview will help you gain first mover advantage and dominate your local market. Thanks Bud!

Bud’s website:
www.mazamamedia.com