Introducing Dentistry.com; A Noble Project to Get More People to Visit the Dentist!

with Brian McCarthy

Getting patients to visit the Dentist is a topic that Gary is passionate about! The truth is, despite all the amazing advances in dentistry, we are not doing so great on getting more people to visit the Dentist. The ADA has been tracking this data for almost 60 years now and the sad reality is that less than 50% of the population visited the Dentist in 1960 and the same is true today! Gary invited his friend Brian McCarthy to discuss an amazing project that has the very noble goal of getting more people to visit the Dentist.

Running time: 61:15

In this Show, Gary and Brian discuss;

  • The motivation behind the dentistry.com project, compelling research that demonstrated the need for an all-in-one consumer platform like dentistry.com,
  • the 4 most common reasons why patients do not visit the Dentist,
  • the MTP (Massive Transformative Purpose) of dentistry.com which is all about transforming lives through dental care,
  • what Brian has learned about consumer behavior after spending more than $500 Million to get patients to visit the Dentist,
  • how you can ‘claim your practice’ on dentistry.com and why you should do so
  • and the interview concludes with a fun discussion of products and services that will be coming from dentistry.com that will help Dentists prepare the the next wave of dentistry.

You will thoroughly enjoy Brian’s passion for making a difference by getting more patients to visit the Dentist.

Links for ‘Top Clinical Tips’ with Dr. Lee Ann Beady

Lee’s website:
http://www.leeannbrady.com

Restorative Nation website:
http://www.restorativenation.com

Brian’s website:
http://www.dentistry.com

Link to ‘Claim your Practice’ on dentistry.com:
https://portal.dentistry.com/cyp/sign-in

How Dr. Anissa Holmes Built a World-Class Practice in Jamaica with Facebook Marketing

Dr. Anissa Holmes has developed and grown the premier dental practice in Jamaica via digital marketing and specifically through the strategic use of Facebook Marketing.

Running time: 66:32

In this information-packed interview Gary and Anissa discuss;

  • Exactly how Anissa gets over 50 new patients each month via Facebook Marketing with less than a $500 month budget,
  • how to craft your practice brand by sharing your practice story,
  • the three specific components of Anissa’s Brand,
  • everything you need to know about marketing funnels,
  • why you should absolutely use email retargeting in your digital marketing
  • and how to incorporate charitable care as part of your brand.

We also discuss Anissa’s 2019 Delivering WOW Summit to be held March 21-23 in Montego Bay, Jamaica where Gary will be a Featured Speaker. Anissa also kindly offers a FREE copy of her book; Delivering WOW; How Dentists can Build a Fascinating Brand and Achieve More While working Less to listeners of the Thriving Dentist Show podcast!

Links for the ‘Let’s Ask David’ segment with Dr. David Hornbrook:
www.utahvalleydentallab.com

Link to Anissa’s Facebook Dental Marketing and Profits Group:  https://www.facebook.com/groups/deliveringwow/

Link to the 2019 Delivering WOW Summit in Montego Bay, Jamaica March 21-23, 2019 www.DeliveringWOWSummit.com

Link to receive a FREE copy of Anissa’s Book;
Delivering WOW: How Dentists can Build a Fascinating Brand and Achieve More While Working Less
DeliveringWowBook.com

How to Collect Everything You Produce and Do So In a Patient-Friendly Manner

with Andy Cleveland

Developing a successful payment system in your practice is very important in a Thriving dental practice.

Running time: 58:50
It can be extremely frustrating to do dentistry and not get paid! In this Show Gary invited his friend Andy Cleveland to discuss how to master payment success in your practice.

In this interview Gary and Andy discuss;

  • How to create a positive payment culture in your practice,
  • some very specific benchmarking to define your payment goals including Gary’s four Key Performance Indicators (KPI’s) to measure your practice payment success,
  • how to retrain your patients to expect to pay at or before time of service,
  • how to get paid yet remain patient friendly in the process,
  • payment tools that every dental practice needs,
  • the concept of outsourcing insurance billing and patient billing and how to determine if your practice could benefit from outsourcing
  • and the interview concludes with a discussion of best billing practices.

Links from ‘Top Clinical Tips’ with Dr. Lee Ann Brady:

Lee’s website: www.leeannbrady.com

Restorative Nation website: www.restorativenation.com

Link to Andy’s website: www.andycleveland.com

‘Do Data Like the Big Guys’

with Weston Lunsford

Knowing your practice data is a requirement to develop a thriving practice today. To share some actionable information about your practice data, Gary invited his friend Weston Lunsford as a Guest on this Thriving Dentist Show.

Running time: 61:08

In this Show Gary and Weston discuss;

  • A formula for practice growth,
  • the fact that 11 practices in the US each and every day convert to Corporate ownership,
  • how private practices can use the very same data power that Corporate practices use,
  • how creating a set of Core Values will drive your practice to higher levels of performance,
  • how to benchmark your practice against over 4,300 dental practices nationwide,
  • the power of actionable data in helping your patients achieve better oral health,
  • the story of Dental Intel and their commitment to serve the dental profession
  • and a sneak preview into enhancements and applications that we can look forward to from Dental Intel.

Weston is an amazing Leader and Innovator in the Dental Profession and you will love his passion for data and for helping Dentists Thrive!

Links for the ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com

http://www.utahvalleydentallab.com

Weston’s Website:
http://www.dentalintel.com

Link to receive a Free ($1,500 Value) Practice Analysis fro Dental Intel:
http://get.dentalintel.com/gary/

How a Community of Like-Minded Dental Professionals will Lead You to Greater Success

with Dr. Paul Goodman

In this Thriving Dentist Show Gary invited his friend Dr. Paul Goodman as a guest to discuss the importance of developing your own community of like-minded colleagues for support and encouragement.

Running time: 63:59

Many Dentists experience isolation in their careers and a supportive community of colleagues can make a big difference in the satisfaction you experience as a Dentist.

In this Show, Gary and Paul discuss;

  • Paul’s back story and how he came to discover the importance of community early in his career,
  • the fun story of how Paul created ‘Dental Nachos’ as a wonderful tribe of Dentists and Dental Professionals
  • and how Dental Nachos has contributed to Paul’s success,
  • common urban myths and stories told to young Dentists and why many of these stories need to be examined for accuracy,
  • how the dental profession is changing now and how Dentists can successfully navigate these changes,
  • the importance of adopting an abundance mindset rather than a scarcity perspective
  • and throughout the interview Paul shares some great stories about how the dental community can support one another and create an environment of mutual success.

You will enjoy Paul’s perspective and his genuine abundance mindset!

Links from ‘Top Clinical Tips’ with Dr. Lee Ann Brady:

Lee’s website:
http://www.leeannbrady.com

Restorative Nation website:

Home

Link to the Dental Nachos Group on Facebook:
https://www.facebook.com/groups/370375713336682/

Paul’s Website:
http://www.dentalnachos.com

Link to Paul’s Dental Amigos Podcast:
https://dentalnachos.com/podcasts/

Link to the September 21-22 Course with Dr. Pasquale Venuti
(NOTE: The course is available via live streaming if you are unable to attend live)
https://thedentalamigos.com/ce-seminars/

Living the Dream of Practice Ownership

with Dr. David Stern

If you know anything about Gary, you know that he is passionate about entrepreneurship in dentistry and it is his strong belief that owning your own practice is the best possible career path!

Running time: 53:43
To share a success story about one young Dentist’s path to practice ownership, Gary invited Dr. David Stern as a guest on this Thriving Dentist Show. In this Show Gary and David discuss; David’s path from dental school graduation to becoming a practice owner, what David learned from his experience as an Associate prior to becoming a practice owner, how he found the practice he ended up purchasing, why the fact that this practice was in decline was actually a good thing, how he made a successful transition from the previous owner to David’s ownership of the practice, why he did NOT send a letter to all patients announcing the new ownership, the benefits of practicing in a small town, how David created his in-office patient membership plan and how David has successfully created his own in-office patient financing plan to grow his practice (with a default rate of a fraction of 1%). You will enjoy David’s story of how he became a practice owner and how he is making his practice his own!

Links from ‘Top Clinical Tips’ with Dr. Lee Ann Brady:

Lee’s website: www.leeannbrady.com

Restorative Nation website:
www.restorativenation.com

Training Your Dental Assistants to their Full Potential

with Mary Beth Bajornas and Missy Fryer

Dental Assistants are such an important part of a thriving dental practice! In this Thriving Dentist Show Gary invited his friends, Mary Beth Bajornas and Missy Fryer to talk about how to train your dental assistants to their full potential.

Running time: 67:09

In this Show, Gary, Mary Beth and Missy discuss; how the role of your dental assistants is so much more than the day-to-day tasks they provide, how to help your dental assistants understand their role as a marketing agent of the practice, why Mary Beth and Missy wrote their new guide titled; ‘Dental Office Survival Guide; Beyond Spit Sucking’, how this guide can be such an important part of your office training library, the difference between a passive vs and active dental assistant and how to train your dental assistants to be active, the importance of checklists in your practice, a brilliant color coding system that matches your appointments to the dental supplies and equipment needed and many other practical tips to help your dental assistants. Missy and Mary Beth are passionate about helping your team members achieve their full potential and the end result is a high performance practice!

Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com

http://www.utahvalleydentallab.com

Mary Beth and Missy’s Website:
http://www.buckeyedentalproductions.com

To receive a 10% discount on the ‘Dental Office Survival Guide; Beyond Spit Sucking’ and all Buckeye Dental Production Products enter Gary in the Coupon Code

Dental Office Survival Guide; Dental Assistant Edition Beyond Spit Sucking Facebook Group (Public Group): https://www.facebook.com/groups/236910510204129/about/

Link to Kevin Fryer’s Facebook page:
https://www.facebook.com/kevin.w.fryer

Lessons from a Successful Large Private Group Practice

with Stacy Aldmeyer

There are many successful practice models today in dentistry including solo private practice, multi-office DSO group and large single location practice to name three successful models.

 Running time: 57:37

In this Thriving Dentist Show Gary invited his friend Stacy Aldmeyer to talk about lessons from a successful large private group practice. Stacy is the COO of Family First Dental, with 32 locations and 230 Team Members. Family First Dental is owned by their founding Dentist and they are doing many things well that can be successfully applied by our listeners.

In this interview Gary and Stacy discuss;

  • benefits of practicing in small, rural towns,
  • how some towns have provided financial incentives for Family First Dental to open a dental office,
  • tips for attracting and keeping the best possible Team Members,
  • Stacy’s principle of hire, train and trust,
  • how to encourage a perspective of lifelong learning among dental Team Members
  • and the importance of recognition (emotional and financial) in attracting and retaining a great Team.

Stacy offers a wealth of experience that you can apply to your practice model!

Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com

http://www.utahvalleydentallab.com

Stacy’s website:
http://www.DSOPros.com

Hiring Right!

with Heidi Mount

Assembling a high performance Team is one of your most important responsibilities. In this Thriving Dentist Show, Gary invited his friend Heidi Mount to share some valuable tips on how to hire the right team to support your practice vision.

Running Time: 57:12
In this Show Gary and Heidi discuss;

  • important ‘big picture’ tips regarding hiring the right team members,
  • how to evaluate whether your candidate has the right personality and attitude for your practice,
  • how to help your team members adopt an ownership perspective,
  • the most common mistakes that Heidi has observed Dentists make in regards to hiring and how to avoid these mistakes,
  • how to avoid hiring out of desperation,
  • the importance of 30-60-90 day performance reviews for new team members,
  • a quick tip to determine if a job candidate has a ‘service’ perspective,
  • what to do if you purchase a practice and discover that some team members do not share your vision
  • and how to successfully bring a new team member on board in your practice.

You will appreciate Heidi’s experience and perspective when it comes to hiring right!

Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com and http://www.utahvalleydentallab.com

Heidi’s website:
http://www.CoachHeidiMount.com

Social Media Marketing Wisdom with Jack Hadley

with Jack Hadley

Social Media Marketing is a very effective way of attracting more quality new patients to your practice.

In this Thriving Dentist Show Gary interviews his friend Jack Hadley to discuss how to effectively use Social Media as part of your comprehensive marketing plan.

Running time: 63:57

In this Show Gary and Jack discuss;

  • The proper mindset behind effective social media marketing,
  • why this mindset must be in place first to make your social media marketing activities most effective,
  • how Jack uses what he teaches at BYU in the MBA program teaching how large brands such as Nike and BMW use social media and how these concepts apply to your dental practice,
  • why social media marketing should be considered a long term marketing play,
  • the six principles of effective dental social media marketing and how to use these principles as your social media marketing foundation,
  • the principle of Transference and why this is so important
  • and the concept of Social Proof and why effective social media marketing provides profound Social Proof for your dental practice.

In the interview Gary and Jack also discuss Jack’s new book titled; Your Social Practice: How Social Media Marketing Transforms and Grows Dental Practices. SPOILER ALERT: Listen to this Show and discover how you can get a free copy of Jack’s new book! You will enjoy Jack’s wisdom and passion for social media marketing.
Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com
http://www.utahvalleydentallab.com

Jack’s Website:
http://www.mysocialpractice.com

Link to receive a FREE copy (including free shipping!) of Jack’s new book:
http://bit.ly/jackhadley

Link to Jack’s Instagram page:
https://www.instagram.com/jackhadley/