Social Media Marketing Wisdom with Jack Hadley

with Jack Hadley

Social Media Marketing is a very effective way of attracting more quality new patients to your practice.

In this Thriving Dentist Show Gary interviews his friend Jack Hadley to discuss how to effectively use Social Media as part of your comprehensive marketing plan.

Running time: 63:57

In this Show Gary and Jack discuss;

  • The proper mindset behind effective social media marketing,
  • why this mindset must be in place first to make your social media marketing activities most effective,
  • how Jack uses what he teaches at BYU in the MBA program teaching how large brands such as Nike and BMW use social media and how these concepts apply to your dental practice,
  • why social media marketing should be considered a long term marketing play,
  • the six principles of effective dental social media marketing and how to use these principles as your social media marketing foundation,
  • the principle of Transference and why this is so important
  • and the concept of Social Proof and why effective social media marketing provides profound Social Proof for your dental practice.

In the interview Gary and Jack also discuss Jack’s new book titled; Your Social Practice: How Social Media Marketing Transforms and Grows Dental Practices. SPOILER ALERT: Listen to this Show and discover how you can get a free copy of Jack’s new book! You will enjoy Jack’s wisdom and passion for social media marketing.
Links for ‘Let’s Ask David’ segment with Dr. David Hornbrook:
http://www.davidhornbrook.com
http://www.utahvalleydentallab.com

Jack’s Website:
http://www.mysocialpractice.com

Link to receive a FREE copy (including free shipping!) of Jack’s new book:
http://bit.ly/jackhadley

Link to Jack’s Instagram page:
https://www.instagram.com/jackhadley/

Target Marketing Techniques for Facebook and Instagram Marketing

with Bud Torcom

Social Media Marketing is one of the best ways to attract quality new patients to your practice. Gary invited his friend Bud Torcom on the Thriving Dentist Show to share the most effective target marketing techniques on Facebook and Instagram.

Running Time: 63:38 minutes

In this Show Gary and Bud discuss; Bud’s experience on the Facebook Small Business Advisory Council, the concept of micro marketing, why you need to know your marketing ‘persona’, how to use marketing funnels on Facebook and Instagram, how to use ‘pixels’ on Facebook and why these are so important, the best CRM platforms for Dentists, how to set up your CRM as a lead follow up playbook, a powerful discussion of your ‘Relevance Score’ and how to determine an appropriate social media marketing budget. Facebook and Instagram marketing strategies are very effective and this podcast interview will help you gain first mover advantage and dominate your local market. Thanks Bud!

Bud’s website:
www.mazamamedia.com

 

365 Days of Social Media Posts for Dentistry

with Rachel Mele

Social Media can be a very effective means of connecting with your patients and with potential patients in your community. However, many Dental Professionals run out of ideas on what to post. Rest easy, this Thriving Dentist Show will provide you with solutions!

Running Time: 68:48 minutes

In this Show Gary interviews his friend Rachel Mele about her book; 365 Days of Social Posts for Dentistry. In this interview Gary and Rachel discuss; What inspired Rachel to write the book, the one tip that every dental practice can use to improve their use of social media, a discussion of the types of dental posts that get the most likes, comments and shares, the concept of ‘Dental Holidays’ and why these MUST be included in your posting activity and the biggest mistakes Dentists make in regards to social media and how to avoid them. The interview concludes with a discussion of Oral Cancer Cause and why Rachel is donating 100% of the proceeds of book sales to this amazing non-profit project! You will love this interview and Rachel’s passion for the dental profession.

Rachel’s website:
http://www.rachelmele.com

Link to order Rachel’s book; 365 Days of Social Posts for Dentistry
Use Order Code TDS2017 to save 20%

Link to follow Rachel and her book on Facebook

Rachel’s email address: rachel@rachelmele.com

 

Effective Social Media Marketing Campaigns

with Hayley Irons

Social media has become an important part of many people’s lives. Worldwide, Facebook has over 1.8 Billion active users! At the dental practice level, social media can be a very effective part of your marketing plan and a great way to attract quality new patients.

Running Time: 56:51 minutes

In this Thriving Dentist Show, Gary interviews his friend Hayley Irons on some of the most effective social media campaigns she has designed for her clients. This Show is an excellent ‘case study’ on how to use social media in your marketing efforts. In this Show Gary and Hayley discuss; Why some campaigns go viral, a simple technique to get 37% more engagement, a fun way to attract more families to your practice, an excellent campaign to promote selected services in your practice and how to have fun with the ‘selfie’ craze. Throughout this interview Hayley shares how to create the right marketing mindset for you and your team members.

Hayley’s website: www.hayleyironsmarketing.co.uk

Hayley’s email address: hayley@hayleyironsmarketing.co.uk

How One Dentist Gained 50,000 Fans on her Practice Facebook Page

with Dr. Anissa Holmes

Social media has become an effective way to attract quality new patients to your practice. The key to successful social media marketing is a combination of excellent content and a proven strategy.

 

 

Running Time: 59:53 minutes

In this Thriving Dentist Show, Gary interviews his friend Dr. Anissa Holmes. Anissa is a practicing Dentist in Jamaica, speaker and social media authority. She has attracted over 50,000 fans to her office Facebook page and consistently attracts a significant number of new patients each month from her social media marketing activities. In this interview Gary and Anissa discuss; Why social media is the new media, why dentists need to include social media in their marketing activities, the specific strategies dentists need to use to successfully attract new patients via social media and the new FaceBook rollouts and features that will impact the dental profession. Anissa is THE recognized expert in social media marketing and you will LOVE her passion for social media and helping fellow dentists master social media marketing!

Anissa’s website: www.deliveringwow.com

Anissa’s email address: connect@deliveringwow.com

 

3 Ways Successful Practices Use Facebook to Attract New Patients

with Jack Hadley

Social media is a very important component of your digital marketing plan for a thriving practice today. In this Show Gary interviews a returning guest and amazing digital marketing thought leader, Jack Hadley on the topic of how to use Facebook to attract new patients.

 

Running Time: 53:33 minutes

In this interview Gary and Jack discuss; How social media has evolved and why your practice should be using social media as part of your marketing plan, the three specific techniques you can use with Facebook to attract new patients, how the Facebook posting algorithm has changed and why this is critical information, how Google uses your social media content in their ranking algorithm and the four characteristics of great content. The interview concludes with a discussion of the upcoming Digital Marketing Conference in Dallas, TX. You will enjoy Jack’s immense knowledge on the topic of digital marketing and his style of sharing successful case studies.

Jack’s website: www.mysocialpractice.com

Link to Digital Marketing Conference: www.dentalmarketingconference.com
Use Registration Code: thrive21 for a Special Savings on Conference registration

Jack’s email address: info@mysocialpractice.com

5 Reasons You Need Video SEO Marketing for a Thriving Practice

with Al Ferretti

2015 is going to be the year of video marketing for dental practices.

 

 

 

 

 

Running Time: 42:26 min

In this Thriving Dentist Show Gary interviews his friend Al Ferretti about how Dentists can use video marketing to consistently attract quality new patients. Al’s unique angle on video marketing is optimizing each video for search to enhance your ranking results with Google and the other search engines. In this interview Gary and Al discuss; the five reason dental practices need video as part of their digital marketing plan, practical tips to get started now with video marketing, why SEO needs to be an integral part of your video marketing, case studies on practices that are successfully using video marketing and why video will be so important in 2015.

Website link for Al Ferretti: http://makingmobi.com/video
Use this link to get a Special Offer for Thriving Dentist Show Listeners

Al Ferretti phone number: 763-438-1162

What Google Hates about Your Website & Other Marketing Pearls

with Fred Joyal

Dental PodcastThriving Dentists have a comprehensive marketing plan to consistently attract quality new patients.

 

 

 

 

Running Time: 54:59 min

In this Thriving Dentist Show Gary interviews his friend Fred Joyal and they have a wonderful discussion about all things marketing! Among the topics that Gary and Fred discuss are; What Google hates about your website and how to correct these issues, how to convert callers to appointments, why marketing needs to be a Team Sport and how to develop a practice culture where every Team members in involved in practice marketing. Fred also shares some great information about the suite of marketing services that Futuredontics has developed to help you develop an effective marketing plan.

Fred’s website:
www.goaskfred.com

www.futuredontics.com

Fred’s Book: www.goaskfred.net/store
Enter Takacs in the Promo Code & you get the book for $10!

THANKS FRED!

Tips to Master Online Marketing

with Richard Train and Rebecca Buscemi

Dental PodcastMarketing is a skill set that has become imperative if you are to have a Thriving practice. Online or digital marketing has become even more important today with the rising use of smart phones and other mobile technology that places access to the internet in everyone’s purse or wallet.

 

Running Time: 51:47 min

For many people, ‘Google’ is now a verb; when searching for a product or service the first activity is to ‘Google’ it!  In this content-filled interview, Gary discusses online marketing tips with his friends Richard Train and Rebecca Buscemi. In this Show they discuss; how online dental marketing has evolved and what is most effective today, the acronym EFCTT which stands for Energy, Flexibility, Creativity, Time and Tenacity and why this acronym is your key to online marketing success, how to measure your social media and website success, why every Dentist needs to use Google Analytics, and a host of other online marketing tips.

Richard and Rebecca’s Website:  www.ezdentalpracticemarketing.com

Richard’s email address:  richard@ezdentalpracticemarketing.com

Rebecca’s email address:  rebecca@ezdentalpracticemarketing.com

We appreciate your review on iTunes!

Be Found and Be Remarkable

with Dr. Alan Mead

Dental PodcastRegular listeners to The Thriving Dentist Show know that Gary is passionate about technology. Over the past few years, blogging has evolved from a fringe activity to a mainstream activity thanks to advancing technology.

 

 

Running Time: 47:32 min

In this thought provoking interview with his friend, Dr. Alan Mead, Gary and Alan discuss the benefits of blogging as part of your marketing activities. They discuss why your blog may be even more important than your website, why a self-hosted blog will drive traffic to your blog, Alan’s favorite book written by Seth Godin, the most popular blog topics, the most effective writing style for your blog, why Google and other search engines love blogs, how to use social media to promote your blog and tips from Alan’s popular course titled; ‘Be Found and Be Remarkable’.

Alan’s email address:  alan@meadfamilydental.com

Alan’s Podcast:
https://itunes.apple.com/us/podcast/the-dentalhacks-podcast/id891079773?mt=2

We appreciate your review on iTunes!