365 Days of Social Media Posts for Dentistry

with Rachel Mele

Social Media can be a very effective means of connecting with your patients and with potential patients in your community. However, many Dental Professionals run out of ideas on what to post. Rest easy, this Thriving Dentist Show will provide you with solutions!

Running Time: 68:48 minutes

In this Show Gary interviews his friend Rachel Mele about her book; 365 Days of Social Posts for Dentistry. In this interview Gary and Rachel discuss; What inspired Rachel to write the book, the one tip that every dental practice can use to improve their use of social media, a discussion of the types of dental posts that get the most likes, comments and shares, the concept of ‘Dental Holidays’ and why these MUST be included in your posting activity and the biggest mistakes Dentists make in regards to social media and how to avoid them. The interview concludes with a discussion of Oral Cancer Cause and why Rachel is donating 100% of the proceeds of book sales to this amazing non-profit project! You will love this interview and Rachel’s passion for the dental profession.

Rachel’s website:
http://www.rachelmele.com

Link to order Rachel’s book; 365 Days of Social Posts for Dentistry
Use Order Code TDS2017 to save 20%

Link to follow Rachel and her book on Facebook

Rachel’s email address: rachel@rachelmele.com

 

How to Use Patient Seminars to Attract Dental Implant and Other High-Value Patients

with Dr. Scott Westermeier and Maria Miecyjak

Developing a marketing plan to consistently attract high-value new patients is an important project for any thriving practice.

Running Time: 59:48 minutes

In this Thriving Dentist Show, Gary interviews his friends Dr. Scott Westermeier and Maria Miercyjak on their story of how they have developed a marketing strategy to consistently bring in dental implant patients and other high-value dentistry to their Buffalo, New York area practice. Their strategy is to provide patient education seminars in their area to educate potential patients about the benefits of dental implants and other significant services. In this interview, Gary, Scott and Maria discuss; How they came up with plan, the challenges, successes and lessons they have learned over the past 9 years of implementing this strategy, how they have created a step-by-step blueprint and how this strategy has propelled their practice to be in the top 1/2 of 1% of practices nationwide.

Scott and Maria’s website:
www.theempoweredpractice.com
As a special gift to listeners of The Thriving Dentist Show type thriving in the Promo Code box to receive a $1,000 savings on their Ultimate Seminar Blueprint

 

Top 5 Reasons Patients Choose a Dentist

with Fred Joyal


As a best-selling Author, Speaker and Thought Leader, Fred Joyal knows more about the dental consumer mindset than anyone on the planet! Recently, his company did a survey of over 3,000 people to find out the Top 5 Reasons Patients Choose a Dentist.

Running Time: 51:25 minutes

In this Show Gary and Fred discuss these Top 5 Reasons and how you can apply this information to improve your marketing results. You have often heard Gary say; the data doesn’t lie! This concept certainly applies in this Thriving Dentist Show. The consumers have spoken and you would be wise to listen very closely to the reasons they choose a Dentist. You’ll enjoy the dialogue between Fred and Gary and more importantly, you’ll benefit by getting in the mind of dental consumers.

Link to receive the Info Graphic: Top 5 Reasons Patients Choose a Dentist

Link to Fred’s Books
In the Promo Code enter TAKACS (all caps) to receive the book for $10

Marketing Tips from a Guinness World Record Holder

with Minal Sampat RDH


Digital marketing is a very effective way to attract quality new patients to your practice. The majority of people today will do a Google search for a new Dentist.

Running Time: 62:31 minutes

In this Thriving Dentist Show interview, Gary invited his friend Minal Sampat to share her tips on how to streamline your digital marketing to produce the best results. Minal has the unique perspective of a hygienist, marketing consultant, speaker and she is a Millennial who grew up in the world of digital marketing. In this Show Gary and Minal discuss; how to streamline your marketing activities to be most effective, specific way to differentiate yourself from the competition, best strategies to convert contacts to appointments, how to reverse engineer your marketing and the interview concludes with a fun example of a marketing activity that Minal directed that earned her a Guinness World Record!

Minal’s website: www.marketinggmm.com

Minal’s email address: minal@marketinggmm.com

Link to join Minal’s private Facebook Group:
Dental Marketing with Minal Sampat RDH

How to Compete with the ‘Big Boys’ by Mastering Digital Marketing

with Jon Nelson

Many Dentists are concerned about how to compete with the big corporate practices and DSO’s.

Running Time: 63:39 minutes

In this Thriving Dentist Show, Gary interviews his friend Jon Nelson on exactly how Dentists can successfully compete with the corporate offices and DSO’s by mastering digital marketing. Gary and Jon discuss; The fascinating story of how Jon came to appreciate the dental profession, why digital directories are so important, the concept of data suppression, the power of micro sites, new data showing what percentage of new dental patients find a Dentists via their smart phone, why strategic paid search should be part of every Dentists digital marketing plan, appropriate marketing budget and how to measure the success of your marketing campaigns. Dan is a brilliant resource and your will enjoy his wisdom and recommendations!

Link to the Race & Learn Event hosted by Gary Takacs and Gary Kadi.
March 17& 18 in Phoenix, AZ
www.nextlevelpractice.com/gearup

Jon’s website:
www.mygoodr.com

Jon’s email address:
nelson@mygoodr.com

Link to Jon’s resource about this interview:
www.mygoodr.com/thriving.pdf

Link to receive a Free Directory Scan showing you your current status in the digital dental directories (this is super cool!):
www.mygoodr.com/scan

How to Use Team Culture and Cause Marketing to Build a Thriving Practice

with Michael McHenry


In this Thriving Dentist Show Gary interviews his friend Michael McHenry on the topic of how to use Team Culture and Cause Marketing to build a thriving practice.

Running Time: 66:41 minutes

Michael’s formal title is President of Even Stevens, one of the hottest restaurant concepts in the US today, but he is better known as the ‘Chief Sandwich Giver’. You’ll learn what this title means in this interview! In this Show Gary and Michael discuss; Why it’s so important to create clarity of your mission, how to hire to your mission, tips to create a team of individuals that know how to make a difference, the one question to ask when interviewing a new person for your team, why cause marketing is such a powerful marketing activity and why the formula of ‘compassion meets action’ is great way to lead your team. Michael is a young Executive who is making a difference and you will really enjoy his passion for building an amazing business!

Even Stevens

Connect with Michael on LinkedIn

CE Karma ‘CE with a Cause

Effective Social Media Marketing Campaigns

with Hayley Irons

Social media has become an important part of many people’s lives. Worldwide, Facebook has over 1.8 Billion active users! At the dental practice level, social media can be a very effective part of your marketing plan and a great way to attract quality new patients.

Running Time: 56:51 minutes

In this Thriving Dentist Show, Gary interviews his friend Hayley Irons on some of the most effective social media campaigns she has designed for her clients. This Show is an excellent ‘case study’ on how to use social media in your marketing efforts. In this Show Gary and Hayley discuss; Why some campaigns go viral, a simple technique to get 37% more engagement, a fun way to attract more families to your practice, an excellent campaign to promote selected services in your practice and how to have fun with the ‘selfie’ craze. Throughout this interview Hayley shares how to create the right marketing mindset for you and your team members.

Hayley’s website: www.hayleyironsmarketing.co.uk

Hayley’s email address: hayley@hayleyironsmarketing.co.uk

Why Patient Attraction and Retention is like Dating

with Janice Hurley

Photos are a very important element of your marketing plan. In this Thriving Show Gary interviews his friend Janice Hurley on the types of photos you need on your website, social media sites and throughout your marketing materials. Janice is known as ‘The Image Expert’ and also is a very accomplished photographer.

Running Time: 50:30 minutes

In this interview, Gary and Janice discuss; How to take the best possible photo of your team, things to think about for the Dr. bio photo, why you should hire a professional photographer and how to make the most out of your photo shoot, the role of candid photos in your marketing materials, why patient attraction and retention is like dating and the interview concludes with a discussion of how Janice is helping her clients present their best possible image. This is a fun interview filled with information you can use NOW!

Janice’s websites:
www.janicehurley.com

www.dentistrysimageexpert.com

Janice’s email address: jhurley@janicehurley.com

Getting to the Finish Line

with Dr. Todd Snyder

If you are a regular listener to the Thriving Dentist Show you have heard Gary say that dentistry can truly provide you with an amazing career.

 

 

 

 

Running Time: 57:56 minutes

Our guest on this Show is a shining example of how our incredible profession leads to fulfillment. Dr. Todd Snyder is a cosmetic dentist, best-selling author, international lecturer, researcher and instructor at a number of postgraduate teaching facilities. In addition to his dental activities, Todd is also a professional race car driver!

In this Thriving Dentist Show, Gary and Todd discuss; How racing cars provides many lessons to dentists, things dentists can do early in their career to accelerate their progress, marketing activities to attract quality new patients in the new digital world, and clinical tips that lead to higher quality and greater efficiency. You will LOVE Todd’s passion for dentistry and the great life that dentistry can provide!

Todd’s website: www.drtoddsnyder.com

Todd’s email address: doc@tcsdental.com

Connect with Todd Snyder Racing on FaceBook: Todd Snyder Racing

What Not to Wear Dental Style

with Rachel McTarsney

Many of our listeners may be familiar with the TLC TV show called ‘What Not to Wear’ featuring wardrobe and appearance makeovers. Well, the dental profession could benefit from ‘What Not to Wear’ dental style! Time to put those wrinkled, faded scrubs to rest.

 

Running Time: 41:06 minutes

In this Thriving Dentist Show Gary interviews Rachel McTarsney on the topic of appropriate apparel in the dental office. In this Show Gary and Rachel discuss; the history of scrubs, the most common complaints dental team members have with scrubs, the three most important qualities of good apparel (fit, fabric and style), why Rachel co-founded Renwalla, how they discovered the fabric RenFiber and the qualities of this fabric and how the right apparel improves the image of your office and the confidence of your team members. You will enjoy Rachel’s passion for this important topic!

Rachel’s website: www.renwalla.com

Rachel’s email address:rachelm@renwalla.com