Marketing Tips from a Guinness World Record Holder

with Minal Sampat RDH


Digital marketing is a very effective way to attract quality new patients to your practice. The majority of people today will do a Google search for a new Dentist.

Running Time: 62:31 minutes

In this Thriving Dentist Show interview, Gary invited his friend Minal Sampat to share her tips on how to streamline your digital marketing to produce the best results. Minal has the unique perspective of a hygienist, marketing consultant, speaker and she is a Millennial who grew up in the world of digital marketing. In this Show Gary and Minal discuss; how to streamline your marketing activities to be most effective, specific way to differentiate yourself from the competition, best strategies to convert contacts to appointments, how to reverse engineer your marketing and the interview concludes with a fun example of a marketing activity that Minal directed that earned her a Guinness World Record!

Minal’s website: www.marketinggmm.com

Minal’s email address: minal@marketinggmm.com

Link to join Minal’s private Facebook Group:
Dental Marketing with Minal Sampat RDH

How to Compete with the ‘Big Boys’ by Mastering Digital Marketing

with Jon Nelson

Many Dentists are concerned about how to compete with the big corporate practices and DSO’s.

Running Time: 63:39 minutes

In this Thriving Dentist Show, Gary interviews his friend Jon Nelson on exactly how Dentists can successfully compete with the corporate offices and DSO’s by mastering digital marketing. Gary and Jon discuss; The fascinating story of how Jon came to appreciate the dental profession, why digital directories are so important, the concept of data suppression, the power of micro sites, new data showing what percentage of new dental patients find a Dentists via their smart phone, why strategic paid search should be part of every Dentists digital marketing plan, appropriate marketing budget and how to measure the success of your marketing campaigns. Dan is a brilliant resource and your will enjoy his wisdom and recommendations!

Link to the Race & Learn Event hosted by Gary Takacs and Gary Kadi.
March 17& 18 in Phoenix, AZ
www.nextlevelpractice.com/gearup

Jon’s website:
www.mygoodr.com

Jon’s email address:
nelson@mygoodr.com

Link to Jon’s resource about this interview:
www.mygoodr.com/thriving.pdf

Link to receive a Free Directory Scan showing you your current status in the digital dental directories (this is super cool!):
www.mygoodr.com/scan

How to Use Team Culture and Cause Marketing to Build a Thriving Practice

with Michael McHenry


In this Thriving Dentist Show Gary interviews his friend Michael McHenry on the topic of how to use Team Culture and Cause Marketing to build a thriving practice.

Running Time: 66:41 minutes

Michael’s formal title is President of Even Stevens, one of the hottest restaurant concepts in the US today, but he is better known as the ‘Chief Sandwich Giver’. You’ll learn what this title means in this interview! In this Show Gary and Michael discuss; Why it’s so important to create clarity of your mission, how to hire to your mission, tips to create a team of individuals that know how to make a difference, the one question to ask when interviewing a new person for your team, why cause marketing is such a powerful marketing activity and why the formula of ‘compassion meets action’ is great way to lead your team. Michael is a young Executive who is making a difference and you will really enjoy his passion for building an amazing business!

Even Stevens

Connect with Michael on LinkedIn

CE Karma ‘CE with a Cause

Effective Social Media Marketing Campaigns

with Hayley Irons

Social media has become an important part of many people’s lives. Worldwide, Facebook has over 1.8 Billion active users! At the dental practice level, social media can be a very effective part of your marketing plan and a great way to attract quality new patients.

Running Time: 56:51 minutes

In this Thriving Dentist Show, Gary interviews his friend Hayley Irons on some of the most effective social media campaigns she has designed for her clients. This Show is an excellent ‘case study’ on how to use social media in your marketing efforts. In this Show Gary and Hayley discuss; Why some campaigns go viral, a simple technique to get 37% more engagement, a fun way to attract more families to your practice, an excellent campaign to promote selected services in your practice and how to have fun with the ‘selfie’ craze. Throughout this interview Hayley shares how to create the right marketing mindset for you and your team members.

Hayley’s website: www.hayleyironsmarketing.co.uk

Hayley’s email address: hayley@hayleyironsmarketing.co.uk

Why Patient Attraction and Retention is like Dating

with Janice Hurley

Photos are a very important element of your marketing plan. In this Thriving Show Gary interviews his friend Janice Hurley on the types of photos you need on your website, social media sites and throughout your marketing materials. Janice is known as ‘The Image Expert’ and also is a very accomplished photographer.

Running Time: 50:30 minutes

In this interview, Gary and Janice discuss; How to take the best possible photo of your team, things to think about for the Dr. bio photo, why you should hire a professional photographer and how to make the most out of your photo shoot, the role of candid photos in your marketing materials, why patient attraction and retention is like dating and the interview concludes with a discussion of how Janice is helping her clients present their best possible image. This is a fun interview filled with information you can use NOW!

Janice’s websites:
www.janicehurley.com

www.dentistrysimageexpert.com

Janice’s email address: jhurley@janicehurley.com

Getting to the Finish Line

with Dr. Todd Snyder

If you are a regular listener to the Thriving Dentist Show you have heard Gary say that dentistry can truly provide you with an amazing career.

 

 

 

 

Running Time: 57:56 minutes

Our guest on this Show is a shining example of how our incredible profession leads to fulfillment. Dr. Todd Snyder is a cosmetic dentist, best-selling author, international lecturer, researcher and instructor at a number of postgraduate teaching facilities. In addition to his dental activities, Todd is also a professional race car driver!

In this Thriving Dentist Show, Gary and Todd discuss; How racing cars provides many lessons to dentists, things dentists can do early in their career to accelerate their progress, marketing activities to attract quality new patients in the new digital world, and clinical tips that lead to higher quality and greater efficiency. You will LOVE Todd’s passion for dentistry and the great life that dentistry can provide!

Todd’s website: www.drtoddsnyder.com

Todd’s email address: doc@tcsdental.com

Connect with Todd Snyder Racing on FaceBook: Todd Snyder Racing

What Not to Wear Dental Style

with Rachel McTarsney

Many of our listeners may be familiar with the TLC TV show called ‘What Not to Wear’ featuring wardrobe and appearance makeovers. Well, the dental profession could benefit from ‘What Not to Wear’ dental style! Time to put those wrinkled, faded scrubs to rest.

 

Running Time: 41:06 minutes

In this Thriving Dentist Show Gary interviews Rachel McTarsney on the topic of appropriate apparel in the dental office. In this Show Gary and Rachel discuss; the history of scrubs, the most common complaints dental team members have with scrubs, the three most important qualities of good apparel (fit, fabric and style), why Rachel co-founded Renwalla, how they discovered the fabric RenFiber and the qualities of this fabric and how the right apparel improves the image of your office and the confidence of your team members. You will enjoy Rachel’s passion for this important topic!

Rachel’s website: www.renwalla.com

Rachel’s email address:rachelm@renwalla.com

How One Dentist Gained 50,000 Fans on her Practice Facebook Page

with Dr. Anissa Holmes

Social media has become an effective way to attract quality new patients to your practice. The key to successful social media marketing is a combination of excellent content and a proven strategy.

 

 

Running Time: 59:53 minutes

In this Thriving Dentist Show, Gary interviews his friend Dr. Anissa Holmes. Anissa is a practicing Dentist in Jamaica, speaker and social media authority. She has attracted over 50,000 fans to her office Facebook page and consistently attracts a significant number of new patients each month from her social media marketing activities. In this interview Gary and Anissa discuss; Why social media is the new media, why dentists need to include social media in their marketing activities, the specific strategies dentists need to use to successfully attract new patients via social media and the new FaceBook rollouts and features that will impact the dental profession. Anissa is THE recognized expert in social media marketing and you will LOVE her passion for social media and helping fellow dentists master social media marketing!

Anissa’s website: www.deliveringwow.com

Anissa’s email address: connect@deliveringwow.com

 

3 Ways Successful Practices Use Facebook to Attract New Patients

with Jack Hadley

Social media is a very important component of your digital marketing plan for a thriving practice today. In this Show Gary interviews a returning guest and amazing digital marketing thought leader, Jack Hadley on the topic of how to use Facebook to attract new patients.

 

Running Time: 53:33 minutes

In this interview Gary and Jack discuss; How social media has evolved and why your practice should be using social media as part of your marketing plan, the three specific techniques you can use with Facebook to attract new patients, how the Facebook posting algorithm has changed and why this is critical information, how Google uses your social media content in their ranking algorithm and the four characteristics of great content. The interview concludes with a discussion of the upcoming Digital Marketing Conference in Dallas, TX. You will enjoy Jack’s immense knowledge on the topic of digital marketing and his style of sharing successful case studies.

Jack’s website: www.mysocialpractice.com

Link to Digital Marketing Conference: www.dentalmarketingconference.com
Use Registration Code: thrive21 for a Special Savings on Conference registration

Jack’s email address: info@mysocialpractice.com

How to Build Trust in Your Marketing Activities

with Mark Oborn

Building a comprehensive marketing plan is a critical skill set that Dentists need to master in 2015 and beyond.

 

 

 

 

Running Time: 54:33 minutes

In this Thriving Dentist Show, Gary interviews his friend Mark Oborn about precisely how to create successful marketing activities today. In this content-filled interview Gary and Mark discuss how to identify your ideal new patient, why it is so import to segment your marketing activities, how to create the right ‘marketing voice’ in your marketing activities, why being helpful as opposed to ‘selling’ is the right approach, the concept of golden proportion in your marketing and how the Fibonacci Sequence applies to marketing. Mark also explains why every Dentist needs to understand Neuro Linguistic Programming (NLP) to help patients accept ideal treatment recommendations. This is one interview you will want to listen to multiple times to fully digest the content!

Mark’s website: www.markoborn.com

Mark’s email address: info@markoborn.com

Mark on Facebook: facebook.com/DentalMarketingOnline

Mark on Twitter: twitter.com/markoborn

Fibonacci Sequence: http://en.wikipedia.org/wiki/Fibonacci_number