Lessons from the World of High-End Retail and from Disney that Can Be Applied to Your Practice

with Andre Shirdan

There are some wonderful lessons we can learn from successful retailers, especially when it comes to helping people want our services. For example, perio disease is quite literally an epidemic in the adult population today, yet most dental practices struggle with getting patients to accept the needed treatment.

Running time: 56:01

In this Thriving Dentist Show, Gary invited his friend Andre Shirdan to share some amazing tips on how to develop a thriving practice by implementing lessons he learned in high-end retail.

In this interview, Gary and Andre discuss;

  • Andre’s retail background and how the strategies of high end retailers can be applied to the dental profession,
  • why diagnosing and treating Perio disease should be a foundation in every general dental practice,
  • a verbal skill tip from Andre replacing the word ‘probe’ with the term ‘periodontal ruler’,
  • the importance of meeting patients where they are,
  • a new way to communicate your Perio findings with your patients using the StatCk program that Andre designed,
  • why this StatCk system is a game-changer by helping your patients understand exactly what is going on in their mouth with communication that they understand,
  • the Values and Vision of Disney and how this applies to the dental profession,
  • lessons from Disney on ‘Branding’
  • and what we can learn about consistency from Disney.

You’ll really enjoy Andre’s wisdom, perspective and passion for helping you succeed!

Links for ‘Top Clinical Tips; with Dr. Lee Ann Brady:

Lee’s website: www.leeannbrady.com

Restorative Nation Website: www.restorativenation.com

Website for Gary’s New ‘Less Insurance Dependence’ podcast: www.lessinsurancedependence.com

Link to the Less Insurance Dependence Podcast: https://apple.co/2RBzoVf

Andre’s website: www.thecrewprocess.com

Link to receive Andre’s StatCk Periodontal Process Checklist: https://www.thecrewprocess.com/statck/

Link for more information about the 2019 Disney to Dentistry Courses given by Gary and Travis Frederickson: https://www.practicewow.com/d2d2019?r_done=1

Everything you Need to Know About Branding

with Grace Rizza - Episode 306

Creating a positive brand is a very important part of your marketing success. Branding in the dental profession is about creating an image and recognition for your practice.

Running Time: 53:56 minutes

In this Thriving Dentist Show Gary invited his friend Grace Rizza to discuss all things related to developing a positive brand for your practice. Through her innovative work, Grace has come to be recognized as THE marketing authority in the dental profession. In this Show Gary and Grace discuss; a great definition of ‘branding’, the concept of branding as the cornerstone of your marketing reputation, why successful branding is so much more than just creating a logo, how marketing has evolved into a noble activity, the concept of embracing marketing as a responsibility, the psychology of color in your marketing and how certain colors evoke specific emotions and throughout the interview Grace shares great case studies of successful branding and how it enhances marketing results.

Grace’s website:
http://www.identitydental.com

Link to join Grace’s Facebook Group (The Dental Marketing Forum by Grace Rizza):
https://www.facebook.com/groups/681653952009257/