The Psychology of Marketing

with Naren Arulrajah - Episode 314

This Thriving Dentist interview is all about the psychology of marketing. Robert Cialdini is considered by many experts to be the one of the greatest marketing authorities of all time.

Running time: 60:32 minutes

He has written two New York Times best selling books; Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade. Gary has been a student of Robert Cialdini for many years and he is thrilled to bring Naren Arulrajah as his guest on this Thriving Dentist Show episode. Naren has successfully applied the concepts of Robert Cialdini to the dental profession. In this Show, Gary and Naren discuss; Robert Cialdini’s 6 principles of persuasion, how these principles relate to social proof, the concept of pre-suasion and how to specifically apply pre-suasion techniques to grow a dental practice, how to create a culture of reciprocity among your patients, the four core concepts of time, money, purpose & relationships and how these concepts relate to your marketing plan. You will really appreciate how Naren has adapted these timeless concepts to the dental profession!

Link to Naren’s The Growing Dentist podcast:
http://www.growingdentist.com

Gary was a guest on Naren’s podcast for two separate interviews.
Here are the links to those interviews:
Interview #1: http://bit.ly/GrowingDentist1
Interview #2: http://bit.ly/GrowingDentist2

Naren’s Website:
http://www.ekwa.com

Naren’s Email Address:
naren@ekwa.com

Everything you Need to Know About Branding

with Grace Rizza - Episode 306

Creating a positive brand is a very important part of your marketing success. Branding in the dental profession is about creating an image and recognition for your practice.

Running Time: 53:56 minutes

In this Thriving Dentist Show Gary invited his friend Grace Rizza to discuss all things related to developing a positive brand for your practice. Through her innovative work, Grace has come to be recognized as THE marketing authority in the dental profession. In this Show Gary and Grace discuss; a great definition of ‘branding’, the concept of branding as the cornerstone of your marketing reputation, why successful branding is so much more than just creating a logo, how marketing has evolved into a noble activity, the concept of embracing marketing as a responsibility, the psychology of color in your marketing and how certain colors evoke specific emotions and throughout the interview Grace shares great case studies of successful branding and how it enhances marketing results.

Grace’s website:
http://www.identitydental.com

Link to join Grace’s Facebook Group (The Dental Marketing Forum by Grace Rizza):
https://www.facebook.com/groups/681653952009257/

Target Marketing Techniques for Facebook and Instagram Marketing

with Bud Torcom

Social Media Marketing is one of the best ways to attract quality new patients to your practice. Gary invited his friend Bud Torcom on the Thriving Dentist Show to share the most effective target marketing techniques on Facebook and Instagram.

Running Time: 63:38 minutes

In this Show Gary and Bud discuss; Bud’s experience on the Facebook Small Business Advisory Council, the concept of micro marketing, why you need to know your marketing ‘persona’, how to use marketing funnels on Facebook and Instagram, how to use ‘pixels’ on Facebook and why these are so important, the best CRM platforms for Dentists, how to set up your CRM as a lead follow up playbook, a powerful discussion of your ‘Relevance Score’ and how to determine an appropriate social media marketing budget. Facebook and Instagram marketing strategies are very effective and this podcast interview will help you gain first mover advantage and dominate your local market. Thanks Bud!

Bud’s website:
www.mazamamedia.com

 

Dentistry from the Perspective of a Girl Boss

with Julia Yelevich

The term Girl Boss was coined by Sophia Amoruso, the Founder and CEO of the Nasty Gal Fashion Empire. Her book is titled #GirlBoss. Sophia’s definition of a Girl Boss is someone who has big dreams and is wiling to work hard.

Running Time: 60:58 minutes

In this Thriving Dentist Show Gary interviews his friend Julia Yelevich. Julia has an extensive background on Wall Street and she has applied what she learned on Wall Street to the dental profession. Julia was just voted one of the Top 25 Women in Dentistry in 2017 by Dental Products Report and she certainly fits the definition of Girl Boss as someone who has big dreams and is willing to work hard in the dental profession! In this Show, Gary and Julia discuss; how Julia came to discover the dental profession, Wall Street concepts Julia has adapted to dentistry, some effective ‘growth hacks’ Julia has used in her practice, how she has created a unique customer journey that provides a powerful point of differentiation, Lean 6 Sigma efficiency concepts adapted to dentistry, how to avoid being perceived as a commodity and the interview concludes with a discussion of pricing concepts and how your fees relate to Market Positioning. You will enjoy Julia’s experience in business and how she has successfully applied her business experience in dentistry and you will truly appreciate the energy and excitement that Julia brings to our profession.

Julia’s website:
naturaldentistrycenter.com

 

365 Days of Social Media Posts for Dentistry

with Rachel Mele

Social Media can be a very effective means of connecting with your patients and with potential patients in your community. However, many Dental Professionals run out of ideas on what to post. Rest easy, this Thriving Dentist Show will provide you with solutions!

Running Time: 68:48 minutes

In this Show Gary interviews his friend Rachel Mele about her book; 365 Days of Social Posts for Dentistry. In this interview Gary and Rachel discuss; What inspired Rachel to write the book, the one tip that every dental practice can use to improve their use of social media, a discussion of the types of dental posts that get the most likes, comments and shares, the concept of ‘Dental Holidays’ and why these MUST be included in your posting activity and the biggest mistakes Dentists make in regards to social media and how to avoid them. The interview concludes with a discussion of Oral Cancer Cause and why Rachel is donating 100% of the proceeds of book sales to this amazing non-profit project! You will love this interview and Rachel’s passion for the dental profession.

Rachel’s website:
http://www.rachelmele.com

Link to order Rachel’s book; 365 Days of Social Posts for Dentistry
Use Order Code TDS2017 to save 20%

Link to follow Rachel and her book on Facebook

Rachel’s email address: rachel@rachelmele.com

 

How to Use Patient Seminars to Attract Dental Implant and Other High-Value Patients

with Dr. Scott Westermeier and Maria Miecyjak

Developing a marketing plan to consistently attract high-value new patients is an important project for any thriving practice.

Running Time: 59:48 minutes

In this Thriving Dentist Show, Gary interviews his friends Dr. Scott Westermeier and Maria Miercyjak on their story of how they have developed a marketing strategy to consistently bring in dental implant patients and other high-value dentistry to their Buffalo, New York area practice. Their strategy is to provide patient education seminars in their area to educate potential patients about the benefits of dental implants and other significant services. In this interview, Gary, Scott and Maria discuss; How they came up with plan, the challenges, successes and lessons they have learned over the past 9 years of implementing this strategy, how they have created a step-by-step blueprint and how this strategy has propelled their practice to be in the top 1/2 of 1% of practices nationwide.

Scott and Maria’s website:
www.theempoweredpractice.com
As a special gift to listeners of The Thriving Dentist Show type thriving in the Promo Code box to receive a $1,000 savings on their Ultimate Seminar Blueprint

 

Top 5 Reasons Patients Choose a Dentist

with Fred Joyal


As a best-selling Author, Speaker and Thought Leader, Fred Joyal knows more about the dental consumer mindset than anyone on the planet! Recently, his company did a survey of over 3,000 people to find out the Top 5 Reasons Patients Choose a Dentist.

Running Time: 51:25 minutes

In this Show Gary and Fred discuss these Top 5 Reasons and how you can apply this information to improve your marketing results. You have often heard Gary say; the data doesn’t lie! This concept certainly applies in this Thriving Dentist Show. The consumers have spoken and you would be wise to listen very closely to the reasons they choose a Dentist. You’ll enjoy the dialogue between Fred and Gary and more importantly, you’ll benefit by getting in the mind of dental consumers.

Link to receive the Info Graphic: Top 5 Reasons Patients Choose a Dentist

Link to Fred’s Books
In the Promo Code enter TAKACS (all caps) to receive the book for $10

Marketing Tips from a Guinness World Record Holder

with Minal Sampat RDH


Digital marketing is a very effective way to attract quality new patients to your practice. The majority of people today will do a Google search for a new Dentist.

Running Time: 62:31 minutes

In this Thriving Dentist Show interview, Gary invited his friend Minal Sampat to share her tips on how to streamline your digital marketing to produce the best results. Minal has the unique perspective of a hygienist, marketing consultant, speaker and she is a Millennial who grew up in the world of digital marketing. In this Show Gary and Minal discuss; how to streamline your marketing activities to be most effective, specific way to differentiate yourself from the competition, best strategies to convert contacts to appointments, how to reverse engineer your marketing and the interview concludes with a fun example of a marketing activity that Minal directed that earned her a Guinness World Record!

Minal’s website: www.marketinggmm.com

Minal’s email address: minal@marketinggmm.com

Link to join Minal’s private Facebook Group:
Dental Marketing with Minal Sampat RDH

How to Compete with the ‘Big Boys’ by Mastering Digital Marketing

with Jon Nelson

Many Dentists are concerned about how to compete with the big corporate practices and DSO’s.

Running Time: 63:39 minutes

In this Thriving Dentist Show, Gary interviews his friend Jon Nelson on exactly how Dentists can successfully compete with the corporate offices and DSO’s by mastering digital marketing. Gary and Jon discuss; The fascinating story of how Jon came to appreciate the dental profession, why digital directories are so important, the concept of data suppression, the power of micro sites, new data showing what percentage of new dental patients find a Dentists via their smart phone, why strategic paid search should be part of every Dentists digital marketing plan, appropriate marketing budget and how to measure the success of your marketing campaigns. Dan is a brilliant resource and your will enjoy his wisdom and recommendations!

Link to the Race & Learn Event hosted by Gary Takacs and Gary Kadi.
March 17& 18 in Phoenix, AZ
www.nextlevelpractice.com/gearup

Jon’s website:
www.mygoodr.com

Jon’s email address:
nelson@mygoodr.com

Link to Jon’s resource about this interview:
www.mygoodr.com/thriving.pdf

Link to receive a Free Directory Scan showing you your current status in the digital dental directories (this is super cool!):
www.mygoodr.com/scan

How to Use Team Culture and Cause Marketing to Build a Thriving Practice

with Michael McHenry


In this Thriving Dentist Show Gary interviews his friend Michael McHenry on the topic of how to use Team Culture and Cause Marketing to build a thriving practice.

Running Time: 66:41 minutes

Michael’s formal title is President of Even Stevens, one of the hottest restaurant concepts in the US today, but he is better known as the ‘Chief Sandwich Giver’. You’ll learn what this title means in this interview! In this Show Gary and Michael discuss; Why it’s so important to create clarity of your mission, how to hire to your mission, tips to create a team of individuals that know how to make a difference, the one question to ask when interviewing a new person for your team, why cause marketing is such a powerful marketing activity and why the formula of ‘compassion meets action’ is great way to lead your team. Michael is a young Executive who is making a difference and you will really enjoy his passion for building an amazing business!

Even Stevens

Connect with Michael on LinkedIn

CE Karma ‘CE with a Cause