Why Patient Attraction and Retention is like Dating

with Janice Hurley

Photos are a very important element of your marketing plan. In this Thriving Show Gary interviews his friend Janice Hurley on the types of photos you need on your website, social media sites and throughout your marketing materials. Janice is known as ‘The Image Expert’ and also is a very accomplished photographer.

Running Time: 50:30 minutes

In this interview, Gary and Janice discuss; How to take the best possible photo of your team, things to think about for the Dr. bio photo, why you should hire a professional photographer and how to make the most out of your photo shoot, the role of candid photos in your marketing materials, why patient attraction and retention is like dating and the interview concludes with a discussion of how Janice is helping her clients present their best possible image. This is a fun interview filled with information you can use NOW!

Janice’s websites:
www.janicehurley.com

www.dentistrysimageexpert.com

Janice’s email address: jhurley@janicehurley.com

Tips to Massively Increase Case Acceptance

with Ashley Latter

Ashley Latter is a returning guest on the Thriving Dentist Show and a brilliant authority on ethical sales training for Dentists. In this Thriving Dentist Show interview Gary and Ashley discuss why Dentists should be asking more questions when presenting treatment plans with patients.

 

Running Time: 55:47 minutes

In this Show, Gary and Ashley discuss; Why asking more questions is your quickest path to increased case acceptance, the difference between closed-ended and open-ended questions, the listening mistake that many Dentists make, the four questions that should be part of your case presentation sequence and the one question that will radically increase your case acceptance. This is a very practical interview filled with use-it-now information that will help you guide more patients to accept ideal treatment recommendations!

Ashley’s website: www.ashleylatter.com

Ashley’s email address: ashley@thesellingcoach.com

Gary’s email address: gary@takacslearningcenter.com

Send Ashley or Gary an email with the word ‘Yes’ in the subject line if you would be interested in Ashley and Gary providing a digital CE course together on the topic of ‘Strategies to Increase Case Acceptance’

‘Solutions to the Two Most Pressing Business Issues Facing Dentists Today’

with Ashley Latter

Gary’s amazing friend, Ashley Latter is back by popular demand! Ashley has been a guest on the Thriving Dentist Show in the past and his interviews have received incredible reviews. For the past 20 years Ashley has trained over 8,000 Dentists in 14 countries on how to master the business of dentistry by developing ethical sales and communication skills.

Running Time: 54:20 minutes

In this interview Gary and Ashley discuss; The most common mistake Dentists make when discussing fees with patients, how to communicate your fees with confidence with patients, the most common mistake Dentists make when discussing treatment recommendations with patients and how to communicate your treatment recommendations with patients so they accept the best possible option. In addition to the amazing content, Ashley shares some great exercises you can do with your team to build your communication skills. You’ll LOVE this interview!

The Role of the Team to Articulate Authentically with Ideal Patients

with Kristine Hodsdon

The role of the team in a thriving practice is absolutely critical! A common denominator in all world-class dental practices is a team that is all working together in concern toward commonly defined goals and objectives.

 

 

Running Time: 54:47 minutes

In this Show, Gary interviews his friend Kristine Hodsdon on the role of the team to communicate effectively with ideal patients. Kristine is the founder of Dental Influencers, a firm that is committed to helping develop women leaders in healthcare. She is also the director of RDH eVillage, which is the largest online newsletter for hygienists with a subscription base of over 57,000. You will LOVE Kristine’s message and her passion to help her colleagues!

Kristine’s website: www.kristineahodsdon.com

Kristine’s email address: kristineahodsdon@gmail.com

RDH eVillage: www.dentistryiq.com/newsletter/rdh-evillage.html

Mastering the Emotions of Treatment Acceptance

with Dr. Bob Frazer

The subject of Emotional Intelligence is an important topic for all Dentists to understand and master.

 

 

 

 

Running Time: 67:19 minutes

In this Thriving Dentist Show Gary interviews his friend, Dr. Bob Frazer on the topic of Emotional Intelligence and in particular on mastering the emotions of treatment acceptance. Bob is an expert on the subject of Emotional Intelligence and how Dentists can understand and guide patient’s emotions in the case presentation process. In this interview Gary and Bob discus; why this subject is so important at this time in dentistry, the role that feelings and emotions have in case acceptance, how to successfully navigate the patient’s feelings, how to be transparent with your own feelings when discussing treatment options and where to start to become more emotionally intelligent. This is a critically important subject and Bob is passionate about helping Dentists master Emotional Intelligence!

Bob’s website: www.frazeronline.com

Special Offer on CD Audio Series titled: ‘Dentists and Teams That Get Results Building Emotional Intelligence’: www.frazeronline.com/uploads/Gary.pdf

Bob’s email address: bob@frazeronline.com

How to Build Trust in Your Marketing Activities

with Mark Oborn

Building a comprehensive marketing plan is a critical skill set that Dentists need to master in 2015 and beyond.

 

 

 

 

Running Time: 54:33 minutes

In this Thriving Dentist Show, Gary interviews his friend Mark Oborn about precisely how to create successful marketing activities today. In this content-filled interview Gary and Mark discuss how to identify your ideal new patient, why it is so import to segment your marketing activities, how to create the right ‘marketing voice’ in your marketing activities, why being helpful as opposed to ‘selling’ is the right approach, the concept of golden proportion in your marketing and how the Fibonacci Sequence applies to marketing. Mark also explains why every Dentist needs to understand Neuro Linguistic Programming (NLP) to help patients accept ideal treatment recommendations. This is one interview you will want to listen to multiple times to fully digest the content!

Mark’s website: www.markoborn.com

Mark’s email address: info@markoborn.com

Mark on Facebook: facebook.com/DentalMarketingOnline

Mark on Twitter: twitter.com/markoborn

Fibonacci Sequence: http://en.wikipedia.org/wiki/Fibonacci_number

The Relationship-Driven Practice

with Dee Dee Reid

If you have been a regular listener of the Thriving Dentist Show, you have likely heard Gary speak about the benefits of a relationship-driven practice. In this episode, Gary interviews his friend Dee Dee Reid about the relationship-driven practice and specific steps you can take to develop a relationship-driven practice.

 

Running Time: 51:28 min

 

Gary and Dee Dee discuss four questions to ask all patients, why Dee Dee is so motivated to help patients take a greater interest in their oral health, the 5 C’s that must be in place to have a relationship-driven practice, the role of leadership, how digital photos for patient education can accelerate the process, why it is so important to slow things down and really listen to your patients and the role of a Patient Care Coordinator in helping more patients accept ideal care. You will absolutely LOVE Dee Dee’s passion for helping patients have ideal oral health and the smile of their dreams!

Dee Dee’s email address: D2coachingandconsulting@gmail.com

The Best Dental Rant Ever!

with Dr. Howard Farran

Dental PodcastGary has been a friend of Dr. Howard Farran for over 25 years. As the founder of DentalTown, Howard has a very unique perspective on the profession of dentistry and he shares Gary’s passion for all things related to dentistry and helping patients.

 

Running Time: 01:00:50 min

In this interview Gary and Howard discuss why only 38 out of 100 dental cavities that are diagnosed actually get treated, the power of a treatment plan presenter, the blood chemistry of selling, why you need to know about dopamine, serotonin and oxytocin, how to speak with patients so they understand, why the term ‘flossing cavities’ is so effective and a host of other topics that will help you develop a Thriving practice. You will LOVE this interview!

Howard’s practice website: www.todaysdental.com

DentalTown website: www.dentaltown.com

2015 Townie Meeting April 15-18 Las Vegas, NV www.towniemeeting.com

The Question to Ask Every Patient at each Consultation to Create More Opportunities

with Ashley Latter

Dental PodcastIncreasing case acceptance is a goal for every Thriving Dentist. Ashley Latter is known worldwide for teaching ethical sales and communication skills to Dentists.

 

 

 

Running Time: 47:22 min

In this information-packed interview, Gary and Ashley discuss; how to quickly develop rapport and relationship with your patients, why it is so important to ask questions, how to communicate financially with your patients so you can charge what you are worth, the meaning behind the Steven Covey quote, “Seek to understand before trying to be understood” and the one question to ask every patient at each consultation to create more opportunities in your practice. You’ll be inspired to use this information immediately in your practice and the end result is greater case acceptance of ideal dentistry!

Ashley’s website:  www.ashleylatter.com

Ashley’s email address:  ashley@thesellingcoach.com

Ashley’s Books: (Fabulous books that will benefit you greatly!):

  1. Don’t Wait for the Tooth Fairy    http://www.ashleylatter.com/books/dont-wait-for-the-tooth-fairy-ashley-latter-book
  2. You are Worth It!    http://www.ashleylatter.com/books/you-are-worth-it-feel-comfortable-communicating-your-fees-achieve-the-income-your-services-deserve

We appreciate your review on iTunes!

The Art of Positive Influence for Your Patients

with Randy Alvarez

Dental PodcastIncreasing case acceptance is a goal for all Thriving Dentists! Gary’s guest for this Show is his friend Randy Alvarez. He is the founder of The Wellness Hour, the #1 Producer of Health & Wellness Documentaries in the world.

 

 

Running Time: 46:53 min

In this powerful interview, Gary and Randy discuss how to guide patients to accept ideal treatment recommendations. Specific topics discussed in this interview include why dental fees are becoming commoditized and how to avoid this trap, how to differentiate yourself so patients will be less focused on the price, the most effective way to respond to fee questions over the phone, how to overcome objections, how to involve the entire team in case acceptance and the challenges of traditional team member training in dentistry. Randy and Gary also discuss Randy’s new Alvarez University and the benefits of this training resource for you and your team.

Randy’s Interactive Training Website:  www.AlvarezU.com
Promo Code: Gary7777   (1 free month)

The Wellness Hour Website:  www.wellnesshour.com

We appreciate your review on iTunes!