Tips to Massively Increase Case Acceptance

with Ashley Latter

Ashley Latter is a returning guest on the Thriving Dentist Show and a brilliant authority on ethical sales training for Dentists. In this Thriving Dentist Show interview Gary and Ashley discuss why Dentists should be asking more questions when presenting treatment plans with patients.


Running Time: 55:47 minutes

In this Show, Gary and Ashley discuss; Why asking more questions is your quickest path to increased case acceptance, the difference between closed-ended and open-ended questions, the listening mistake that many Dentists make, the four questions that should be part of your case presentation sequence and the one question that will radically increase your case acceptance. This is a very practical interview filled with use-it-now information that will help you guide more patients to accept ideal treatment recommendations!

Ashley’s website:

Ashley’s email address:

Gary’s email address:

Send Ashley or Gary an email with the word ‘Yes’ in the subject line if you would be interested in Ashley and Gary providing a digital CE course together on the topic of ‘Strategies to Increase Case Acceptance’

Tips to Increasing Production on Tomorrow’s Schedule

with Heidi Mount

Keeping your schedule full and productive is one of the most important tasks in your practice. In this Thriving Dentist Show Gary interviews his friend Heidi Mount.




Running Time: 52:16 minutes

She has over 25 years of experience in the dental profession and is passionate about helping Dentists create a schedule that is both full and productive. In this interview, Gary and Heidi discuss; Some great tips to help patients accept your treatment plans, specific strategies to increase production on tomorrow’s schedule, marketing tips to get more new patients and strategies to keep them, how to avoid re-judging your patients and some great verbal skills to use to guide your patients to accept ideal care! You’ll love Heidi’s experience and passion.

Heidi’s website:

Heidi’s email address:

Digital Photos for Patient Education

with Dr. David Eshom

Using digital photos for patient education is one of the most effective ways to help your patients take a greater interest in their oral health.




Running Time: 58:19 minutes

In this Thriving Dentist Show, Gary interviews his friend Dr. David Eshom on a variety of topics with a focus on how to use digital photos for patient education. Among the topics that Gary and Dave discuss in this interview include: How Dave transitioned his practice to be a fee-for-service practice, how the use of photos helped with the transition to fee-for-service, the simple system that Dave uses for digital photos in his practice, verbal skills when showing photos to patients, the best camera to use for digital photos and how Dave has become a top 1% Invisalign provider in the US. This Show is filled with practical tips and you will absolutely LOVE Dave’s approach!

Gary’s current online course: ‘Breaking Free from the Shackles of Insurance’:

Resource Link from Dave on Digital Photography:

Dave’s website:

Dave’s email address:

‘Solutions to the Two Most Pressing Business Issues Facing Dentists Today’

with Ashley Latter

Gary’s amazing friend, Ashley Latter is back by popular demand! Ashley has been a guest on the Thriving Dentist Show in the past and his interviews have received incredible reviews. For the past 20 years Ashley has trained over 8,000 Dentists in 14 countries on how to master the business of dentistry by developing ethical sales and communication skills.

Running Time: 54:20 minutes

In this interview Gary and Ashley discuss; The most common mistake Dentists make when discussing fees with patients, how to communicate your fees with confidence with patients, the most common mistake Dentists make when discussing treatment recommendations with patients and how to communicate your treatment recommendations with patients so they accept the best possible option. In addition to the amazing content, Ashley shares some great exercises you can do with your team to build your communication skills. You’ll LOVE this interview!

A KPI to Measure Case Acceptance

with Weston Lunsford

If you are a regular listener to the Thriving Dentist Show you know that Gary loves KPI’s (Key Performance Indicators). The numbers never lie and KPI’s are critical for you to truly understand the performance of your practice.



Running Time: 52:19 minutes

In this Show, Gary interviews his friend Weston Lunsford and discovered that he and Weston share a passion for KPI’s. In this interview Gary and Weston discuss why Dentists need to understand how to measure case acceptance, why your case acceptance KPI is one of the most important metrics to understand in your practice, how to effectively measure case acceptance today and they discuss a really cool tool that Weston and his Team has developed called your ‘Case Effectiveness Score’. You will love how this information helps you better understand the performance of your practice!

Weston’s website:

Weston’e email address:

Mastering the Emotions of Treatment Acceptance

with Dr. Bob Frazer

The subject of Emotional Intelligence is an important topic for all Dentists to understand and master.





Running Time: 67:19 minutes

In this Thriving Dentist Show Gary interviews his friend, Dr. Bob Frazer on the topic of Emotional Intelligence and in particular on mastering the emotions of treatment acceptance. Bob is an expert on the subject of Emotional Intelligence and how Dentists can understand and guide patient’s emotions in the case presentation process. In this interview Gary and Bob discus; why this subject is so important at this time in dentistry, the role that feelings and emotions have in case acceptance, how to successfully navigate the patient’s feelings, how to be transparent with your own feelings when discussing treatment options and where to start to become more emotionally intelligent. This is a critically important subject and Bob is passionate about helping Dentists master Emotional Intelligence!

Bob’s website:

Special Offer on CD Audio Series titled: ‘Dentists and Teams That Get Results Building Emotional Intelligence’:

Bob’s email address:

How to Build Trust in Your Marketing Activities

with Mark Oborn

Building a comprehensive marketing plan is a critical skill set that Dentists need to master in 2015 and beyond.





Running Time: 54:33 minutes

In this Thriving Dentist Show, Gary interviews his friend Mark Oborn about precisely how to create successful marketing activities today. In this content-filled interview Gary and Mark discuss how to identify your ideal new patient, why it is so import to segment your marketing activities, how to create the right ‘marketing voice’ in your marketing activities, why being helpful as opposed to ‘selling’ is the right approach, the concept of golden proportion in your marketing and how the Fibonacci Sequence applies to marketing. Mark also explains why every Dentist needs to understand Neuro Linguistic Programming (NLP) to help patients accept ideal treatment recommendations. This is one interview you will want to listen to multiple times to fully digest the content!

Mark’s website:

Mark’s email address:

Mark on Facebook:

Mark on Twitter:

Fibonacci Sequence:

The Relationship-Driven Practice

with Dee Dee Reid

If you have been a regular listener of the Thriving Dentist Show, you have likely heard Gary speak about the benefits of a relationship-driven practice. In this episode, Gary interviews his friend Dee Dee Reid about the relationship-driven practice and specific steps you can take to develop a relationship-driven practice.


Running Time: 51:28 min


Gary and Dee Dee discuss four questions to ask all patients, why Dee Dee is so motivated to help patients take a greater interest in their oral health, the 5 C’s that must be in place to have a relationship-driven practice, the role of leadership, how digital photos for patient education can accelerate the process, why it is so important to slow things down and really listen to your patients and the role of a Patient Care Coordinator in helping more patients accept ideal care. You will absolutely LOVE Dee Dee’s passion for helping patients have ideal oral health and the smile of their dreams!

Dee Dee’s email address:

The Best Dental Rant Ever!

with Dr. Howard Farran

Dental PodcastGary has been a friend of Dr. Howard Farran for over 25 years. As the founder of DentalTown, Howard has a very unique perspective on the profession of dentistry and he shares Gary’s passion for all things related to dentistry and helping patients.


Running Time: 01:00:50 min

In this interview Gary and Howard discuss why only 38 out of 100 dental cavities that are diagnosed actually get treated, the power of a treatment plan presenter, the blood chemistry of selling, why you need to know about dopamine, serotonin and oxytocin, how to speak with patients so they understand, why the term ‘flossing cavities’ is so effective and a host of other topics that will help you develop a Thriving practice. You will LOVE this interview!

Howard’s practice website:

DentalTown website:

2015 Townie Meeting April 15-18 Las Vegas, NV

The Question to Ask Every Patient at each Consultation to Create More Opportunities

with Ashley Latter

Dental PodcastIncreasing case acceptance is a goal for every Thriving Dentist. Ashley Latter is known worldwide for teaching ethical sales and communication skills to Dentists.




Running Time: 47:22 min

In this information-packed interview, Gary and Ashley discuss; how to quickly develop rapport and relationship with your patients, why it is so important to ask questions, how to communicate financially with your patients so you can charge what you are worth, the meaning behind the Steven Covey quote, “Seek to understand before trying to be understood” and the one question to ask every patient at each consultation to create more opportunities in your practice. You’ll be inspired to use this information immediately in your practice and the end result is greater case acceptance of ideal dentistry!

Ashley’s website:

Ashley’s email address:

Ashley’s Books: (Fabulous books that will benefit you greatly!):

  1. Don’t Wait for the Tooth Fairy
  2. You are Worth It!

We appreciate your review on iTunes!