The Psychology of Marketing Part 2

with Naren Arulrajah

This Thriving Dentist Show interview is about the Psychology of Marketing Part 2. Robert Cialdini is recognized by many authorities to be an absolutely brilliant marketing mind!

Running time: 67:14

His book, Influence: The Psychology of Persuasion is a New York Times best seller and Fortune lists it as one of the ’75 Smartest Business Books’. Naren Arulrajah has adapted the concepts taught by Robert Cialdini to the dental profession. In this interview, Gary and Naren discuss; The fundamental principles of the Psychology of Marketing, why reciprocity is such a powerful concept, how to apply the idea of ‘first gift, then ask’ in your dental practice, how to use the concept of commitment to move patients toward decision, why scarcity is such a powerful motivator and how to use the concept of scarcity with integrity in your practice and throughout the interview Naren shares how to help your patients make great decision about their dental care by applying the ground breaking fundamentals of persuasion and pre-suasion as pioneered by Robert Cialdini. You will LOVE this interview and more importantly, you will love how this information serves your patients!

Links from ‘Top Clinical Tips’ with Dr. Lee Ann Brady:

Lee’s website:
http://www.leeannbrady.com

Restorative Nation website:
http://www.restorativenation.com

Teflon Plumber’s Tape

https://leeannbrady.com/dental-materials/blocking-out-undercuts-for-impressions

https://leeannbrady.com/restorative-dentistry/plumbers-tape-screw-access-holes

https://leeannbrady.com/esthetic-dentistry/plumbers-tape-the-matrix-you-get-at-the-hardware-store

https://restorativenation.com/top-eight/

Naren Arulrajah

Link to our first interview, ‘The Psychology of Marketing’
http://bit.ly/PsychologyOfMarketing

Naren’s website:
http://www.ekwa.com

Naren’s email address:
naren@ekwa.com

Naren’s Cell Phone number:
647-824-3893

The Benefits of Creating Your Own In-Office Membership Plan

with Jordon Comstock

If you are a regular listener to the Thriving Dentist Show you know that Gary is an advocate of reducing insurance dependency in your practice.

Running time:51:40

For this Thriving Dentist Show, Gary invited his friend Jordon Comstock as a guest to discuss how an in-office membership plan can help you develop a thriving practice. In this Show, Gary and Jordon discuss; the definition of an on-office membership plan, how an in-office membership plan is like Amazon Prime for your dental practice, the magic of recurring revenue in your practice, regulations and legal details related to your in-office membership plan, why you should use a ‘Medical Retainer Agreement’, how to name your in-office membership plan, the Direct Primary Care Law and why you need to know about it, how to automate the payment process, how to successfully market your in-office membership plan in your community and throughout the interview Jordon shares how to use your in-office membership plan to roll the red carpet out to welcome patients who do not have dental insurance.

Links from ‘Top Clinical Tips’ with Dr. Lee Ann Brady:

Lee’s website:
http://www.leeannbrady.com

Restorative Nation website:
http://www.restorativenation.com

Blog post by Lee ‘Air Abrasion Made Easy’
https://leeannbrady.com/dental-materials/air-abrasion-made-easy

Discussion thread on Restorative Nation about air abrasion
https://restorativenation.com/forum/inside-the-operatory/air-abrading-preps-and-i-actually-like-it/

Website for the Etchmaster:
http://www.gromandental.com/

Jordon Comstock’s website:
http://www.boomcloudapps.com

Free Ebook about Membership Programs
http://www.boomcloudapps.com/book

DPC law and how to Bypass insurance regulation:
http://boomcloudapps.com/2018/01/25/how-to-bypass-insurance-regulation-for-your-dental-membership-program-i-am-really-excited-about-this/

Jordon’s email address:
jordon@boomcloudapps.com

The Power of Creating Your Practice Philosophy

with Dr. Paul Henny

Intention is a very important element of developing a thriving practice. Determining what your practice stands for can provide the ‘compass points’ that will lead you to develop your ideal practice.

Running time: 65:09

In this Thriving Dentist Show Gary invited his friend, Dr Paul Henny to share his thoughts about the importance of creating your practice philosophy. In this Show, Gary and Paul discuss; The specific benefits of a practice philosophy, elements to include in your practice philosophy, why it’s important to involve your team when creating a practice philosophy, the importance of congruence and harmony, your practice philosophy as a flexible self-management tool, the differences between a practice philosophy and your Vision and Mission Statements and how creating your practice philosophy allows you to distinguish your practice in the marketplace. You will enjoy Paul’s wisdom and guidance on this important topic!

Paul’s website:
http://www.codiscovery.com

Paul’s email address:
paul@paulhennydds.com

Link to the Bob Barkley Study Club:
https://www.facebook.com/bobbarkley.studyclub

Paul’s resource titled;
Why is a Practice Philosophy Important Today

The Smile Virtual Consult; A Powerful Strategy to Attract More Cosmetic Cases

with Dr. Brian Harris

The digital world that we all live in today is transforming the way consumers think and act. Today you can order almost anything you can think of online and have it delivered to your doorstep the next day.

Running time: 48:27

Gary invited his long time friend Dr. Brian Harris on the Thriving Dentist Show as a guest to share how smile virtual consults are radically changing his practice. In this Show Gary and Brian discuss; How Brian developed the smile virtual consult and how these virtual consults are resulting in significantly more smile design cosmetic cases, the compelling consumer statistics behind the smile virtual consult, why convenience is often the #1 consumer consideration, how Brian perfected the idea of doing virtual consults, the power of his customized video reply, the top 3 barriers for dental consumers and how to overcome them, how smile virtual consults reduce your marketing expenses and a host of other practical tips that you can use today to help more patients enjoy the smile of their dreams. If you are interested in standing apart from the crowd by making it easier for patients to get what they want, then this interview is for you!

Brian’s website:
http://www.smilevirtualconsult.com

To order Brian’s Course:
http://www.smilevirtualconsultcourse.com
Enter Promo code; THRIVE to save $250 on the Course

Brian’s email address:
brian@drbrianharris.com

For questions about Smile Virtual Consult please email Jenn:
jenn@smilevirtualconsult.com

How to Use Market Intelligence to Attract Your Ideal New Patients

with Forrest Wiederman

Marketing is such an important aspect of developing a thriving dental practice today! There is a marketing revolution going on in dentistry today and it’s very important to keep up with the tools and resources that allow you to attract your ideal new patients.

Running time: 58:03

Market Intelligence is one of those tools. To help you understand how to use Market Intelligence in your practice, Gary invited his friend Forrest Wiederman to be a guest on the Thriving Dentist Show. Forrest is one of the brightest young marketing minds in dentistry today! In this Show, Gary and Forrest discuss; What it means to ‘win the marketing war before you fight the first battle’, understanding marketing demographics, why your demographics need to be as close as possible to real time, importance of defining your ideal new patient avatar, how demographic data can be successfully applied to the creative side, how to use language and tone that is consistent with your brand, tracking and measuring marketing performance and return on investment, how to create quality branding, why price based marketing is a race to the bottom and throughout the interview Forrest shares critical marketing mistakes to avoid.

Link to the Academy of Dental CPA’s
http://www.adcpa.org

EOS Website:
http://www.eoscorporate.com

Forrest’s email address:
forrest.wiederman@eoscorporate.com

Link to the article: ’15 Critical Marketing Mistakes to Avoid’
http://www.eoscorporate.com/articles/fifteenmistakestoavoid

Dental Everything…..All in one app!

with Dr. Jim Arnold

This truly is ‘The Information Age’! That label is especially true in dentistry where the amount of information and knowledge is growing exponentially. It can be a real challenge to keep up with all the cool new dental information!

Running time:  55:09

In this Thriving Dentist Show Gary invited his friend Dr. Jim Arnold as a guest to discuss a powerful new app to help Dentists stay informed. In this Show, Gary and Jim discuss; Jim’s background as a practicing Dentist and Educator, Jim’s experience as the owner of two dental practices, what led Jim to co-develop the SWYP Dental app, content aggregation and how to literally create your own person dental news feed, the importance of community and how SWYP Dental creates a powerful dental community, the benefits that Jim has experienced by partnering with Elite Dental Partners, Jim’s athletic background and how that has helped him in his professional career and the interview concludes with Jim sharing his insights for has long term vision for the future.

Website for SWYP:
http://www.SWYPDental.com

You can download the SWYPDental app from the Apple app store for iPhones or from Google Play for android smart phones

Jim’s email address:
drarnold@smilesbyarnold.com

Website for Elite Dental Partners:
http://www.elitedentalpartners.com

Proven Ways to Add More High Value Dental Cases to Your Practice

with Elijah Desmond

Dentistry is such an amazing profession because you get the opportunity to change people’s lives! Services like dental implants, cosmetic dentistry, sedation dentistry and complex restorative dentistry can quite literally change someone’s life.

Running time: 60:45

In this Thriving Dentist Show, Gary invited his friend Elijah Desmond to talk about how to add more high value cases to your dental practice. In this Show Gary and Elijah discuss; why marketing dental implants is the gateway to doing more high value cases, Elijah’s data on why Google ads and Facebook ads have proven to be the most effective digital marketing channels, strategies to track your marketing results including a formula to measure your ROI, the 3 types of dental practices including the benefits and limitations of each type, two specific case studies showing one campaign that worked very well and another case study of a marketing fail and why this particular campaign failed. In this Show, Gary and Elijah also talk about the upcoming Smiles at Sea Alaska Cruise May 20-27 where Gary will be a featured speaker.

Elijah’s website:
http://www.drivendentalmarketing.com

Elijah’s email address:
elijah@drivendentalmarketing.com

Link to Dental Intel to receive a Free Practice Snapshot to see how your office performs in the most important Key Performance Indicators (KPI’s)
http://www.dentalintel.com/takacs/

Alaska with Gary Takacs cruise link:
http://smilesatsea.info/alaska-05-2018/

The Implant Unlimited cruise to Cuba with Dr. Arun Garg link:
http://www.drivendentalmarketing.com/cruise

September Team Cruise with Dr. Paul Homoly and others:
http://smilesatsea.info/cozumel-sep-2018/

Live Dental Conferences are NOT Dead!

with Steve Parker

Dental CE is changing today! There are many new formats that Dentists can use today to consume continuing education including digital courses, webinars, journal articles and virtual events among other options. While these new formats are convent and efficient there still is a place for live Conferences.

Running time: 55:53

Gary invited his friend Steve Parker on the Thriving Dentist Show to discuss the changing world of dental CE and to share his thoughts on what makes a live Conference successful. In this interview, Gary and Steve discuss; The unique benefits of live Conferences, three elements of a successful live Conference, what attendees want when considering attending a live event, how to get the most out of attending live Conferences and when attending digital and virtual events make more sense. The interview concludes with a discussion about the upcoming Profitable Dentist Conference in Orlando, FL where Gary will be a featured speaker.

Steve’s website:
http://www.theprofitabledentist.com

Link to register for the The Profitable Dentist Conference, April 27-28 Orlando, FL https://www.myeidonline.com/store/p163/17DRE

Steve’s email address:
steve@theprofitabledentist.com

Link to the Thriving Dentist Show interview with Dr. Craig Spodak:
‘The Model of a Single Location Dental Practice that Produces $10M+ per year Driven by a Noble Cause’
http://bit.ly/2xOAUJx

The Latest Advances in Regenerative Dentistry, Stem Cell Research & the Future of Dentistry

with Dr. Vitor Neves - Episode 316

The advances that are happening in dentistry are nothing short of amazing! We are able to help patients in ways that simply were not possible even just a few years ago, and the future gets even more amazing.

Running time: 58:47 minutes

In this Thriving Dentist Show Gary invited his friend, Dr. Vitor Neves to share the latest research on regenerative dentistry, stem cell research and the future of dentistry. Vitor is a qualified Dentist in the UK and Brazil and is completing his PhD in regenerative dentistry at King’s College London. In this Show Gary and Vitor discuss; Vitor’s background including his influence from both his Mother and Father who are Dentists in Brazil, the latest stem cell research demonstrating how stem cells in dental pulp can be modulated to increase dentin repair, how research will eventually result in knowledge that can be applied in practice, a path to follow for those interested in a career in research, the current state of regenerative dentistry and where these advances are likely headed and throughout the interview Vitor shares his perspective on the future of dentistry and what our amazing profession might look like in the next 25-50 years. Spoiler alert; Vitor shares his optimistic perspective that the future of dentistry will just keep getting better! If you like science, you will LOVE this interview.

Vitor’s website:
drvitorneves.com

Vitor’s email address:
dr.nevesvitor@gmail.com

Connect with Vitor on LinkedIn

How to Lead with Impact

with Manley Feinberg - Episode 315

Gary gets the opportunity to meet many speakers at Conferences where he is speaking throughout the year. This past year Gary met Manley Feinberg, the Keynote Speaker for the Speaking Consulting Network Conference.

Running time: 74:24 minutes

Manly is Speaker, Business Leader, Author and world-class Mountain Climber. He uses his experiences as a climber to provide leadership lessons. Manley’s presentation at SCN was absolutely amazing and Gary knew that the listeners to the Thriving Dentist Show would benefit greatly from Manley’s lessons on how to lead with impact! In this Show Gary and Manley discuss: The content in Manley’s best selling book; Reach Your Next Summit! 9 Vertical Lessons for Leading with Impact, how to decide if your project is worth it, how to convert insight into action, the powerful concept of how visibility drives velocity, why you need a group of people to connect with on a regular basis, why it is so important to surround yourself with incredible partners and things to think about when leaving your legacy. You will thoroughly enjoy this interview and the stories and lessons provided by Manley!

Manley’s website:
http://www.verticallessons.com

Amazon Link for Manley’s Book;
Reaching Your Next Summit! 9 Vertical Lessons for Leading with Impact https://www.amazon.com/dp/1941870686/

Link to connect with Manley on LinkedIn
https://www.linkedin.com/in/manleyf/